Apple's ascendancy in Mac sales continues, with customers in every sector migrating to the platform - including renewed support from the enterprise,
As previously reported, RBC analyst Mike Abramsky predicts "massive" September quarter Mac sales, anticipating Apple could shift an unprecedented 3.04 million Macs in the quarter.
An August survey of 4,400 people conducted by RBC Capital Markets and ChangeWave Research showed that 34 per cent plan to buy a Mac laptop in the next 90 days, compared with 31 per cent in May.
Mac desktop purchase predictions climbed 3 percentage points to 30 per cent. And the survey revealed 81 per cent of people who had acquired a Mac in the last 90 days to be "very satisfied" with their purchase...closest competitor here is Dell, which achieved just a 58 per cent 'very satisfied' rating.
Apple's attraction to the consumer market also appears to be translating into sales into the always distant enterprise markets, where Forrester research claims Apple's marketshare has quadrupled in the last two years.
The analysts at Forrester claim Mac usage among enterprise users jumped from 1.1 per cent in October 2006 to 3.6 per cent a year later and to 4.5 per cent in June 2007.
"Mac continues its slow gain among Forrester's clients, even without an enterprise strategy. Apple's singular focus on user experience has resulted in some success in the enterprise—without even trying to break into the market," the analysts wrote.
The analysts surveyed more than 50,000 enterprise end users from 2,500 organizations to put together its data.
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