This week we have written a series of articles on the discussion between Apple CEO Tim Cook and Kara Swisher and Walt Mossberg at D10. Here we round up some of the gems.
One of the most exciting snippets came when Cook referred to the existing Apple TV set top box, described for years as a 'hobby product' for Apple. He seemed to hint that there may be more potential there and that the Apple TV deserves more credit. He also noted that, for many people, television is “an area in their life that they’re not really pleased with” and suggested that Apple will keep 'pulling strings' on Apple TV to 'see where it goes'.
Another Apple Television related snippet: Cook noted that gaming on the TV is 'interesting'.
Siri has come under fire recently for not acting as advertised. Cook defended Siri saying that it is “one of the most popular features of our most popular phone”. But: “There’s more that it can do”. Cook also noted that for some people, Siri is their 'best friend’. (We think he may be confusing the episode of Big Bang Theory where Raj started ‘dating’ Siri.)
Discussing Ping, Apple’s attempt at a social network Cook said: “We tried Ping and the customer voted and said, this isn’t something I want to put a lot of energy into. Some customers love it, but there’s not a huge number that do, so he revealed Apple's might kill Ping, do a deal with Facebook.
Following his claims that nobody wants a refrigerator-toaster, Apple CEO Tim Cook has reiterated his belief that the tablet and PC should never converge, but revealed that he does think the iPad will replace the PC 'for some people'.
There had been some speculation that Apple’s late CEO Steve Jobs would not be happy about Apple CEO Tim Cook’s recent decisions to pay shareholders a dividend and to contribute money to charity, but it turns out that Apple's Jobs was 'happy' about Tim Cook's passion for charity.
Apple has a "unique breed" of loyal customers said Cook, describing why he agreed to join the company.
Cook revealed that he’s 'Enjoying every minute' at Apple, telling Swisher and Mossberg: “I love every minute of it. It’s an incredible place to be. It’s my oxygen.”
Cook revealed that he felt 'intense sadness' after Jobs death, and that someone had to “kind of shook me” and tell him: “it's time to get on”. And as a result he replaced the sadness he felt with an “intense determination”.
Cook claims that when it comes to social change, supplier responsibility and the environment, Apple is “going to be the most transparent company on the world”. Cook also reveled his concerns about the lack of skilled workers in the US, but he claims that there are enough iOS app developers in the US to fill a few football pitches.