Steve Ballmer, the CEO of Microsoft, has used an interview with CRN to sound a ringing statement of intent in his firm's ongoing war with Apple. Microsoft will fight Apple on every front there is, Ballmer said.
"We are trying to make absolutely clear we are not going to leave any space uncovered to Apple," Ballmer said.
Microsoft has seemed to be falling back in recent years, with its traditional dominance of the PC operating system space first eroded by the rise of Apple's Mac OS and open-source alternatives, then rendered increasingly irrelevant by the movement of consumers from the desktop to mobile. And Microsoft - and indeed all other tech companies - have yet to come up with a true and proven challenger to Apple's iPad in the tablet field.
The launch of Microsoft's Surface tablets could just change that, which makes now a good time for Ballmer to declare war on all fronts. Apple will no longer have the tablet space to itself, he hopes.
Microsoft Surface tablets
And, he argued, Microsoft has the resources to not only fight Apple on every front, but to beat it.
"We have our advantages in productivity," he said. "We have our advantages in terms of enterprise management, manageability. We have got our advantages in terms of when you plug into server infrastructure in the enterprise… We feel empowered to innovate everywhere and bring our partners with us."
See also:
Microsoft's Surface tablet no threat to Apple's iPad
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fonejacker8472 said on Wed, 11 Jul 2012
What has Uncle Fester been doing for the last 10 years? He has watched Apple decimate Microsoft in every area, except the desktop. But even that seems to be going Apple’s way. I look forward to the next 10 years, with Microsoft having a RIM experience/downfall. Oh, how the mighty have fallen.
MacBiter 2 said on Wed, 11 Jul 2012
Bullish? Typo, surely - there's a "t" missing at the very least.
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