Samsung 'will increase market lead over Apple' in 2013

Smartphone rival to twist the knife next year, Korean analysts reckon


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A Korean analyst firm has predicted that Samsung will increase its lead in smartphone unit shipments over Apple in 2013.

Mobile technology giant Samsung will record a 33.1 percent share of the smartphone market in 2012, leaving Apple in a distant second place on 19.9 percent. And the Korean firm will extend its lead in 2013, growing to a 37 percent share with Apple on 20.4 percent.

So says a report by Korea Investment & Securities Co., cited in an article by Yonhap News Agency. The figures - which are based on unit shipments rather than revenues - would see Samsung's market share lead balloon from 7 percentage points last year to 13.2 percent in 2012 and 16.6 percent next year.

Basing the figures on unit shipments, of course, is always going to work out better for Samsung's numbers, since it makes far less money per unit than Apple does. Samsung sells a large number of low-end, low-margin handsets, a market that Apple doesn't target at all.

Apple versus Samsung

Meanwhile, Nokia, once the heavyweight of the mobile market, is set to continue its decline into next year, according to the analysts, dropping from 5.6 percent of the market to 4.7 percent.

See also:

Samsung posts record profit thanks to strong Galaxy S III sales

Apple vs Samsung: Dutch patent ruling goes against Apple

Apple vs Samsung: Apple loses UK appeal, must run pro-Samsung adverts

Comments received


TechIsHereToStay said on Tue, 30 Oct 2012

Just because Apple CHARGES more for an iPhone doesn't mean it's WORTH more. When I did my research in choosing my latest smartphone, I actually didn't even LOOK at prices. I considered what I wanted, and then compared specs. The iPhone was knocked out of the running immediately, because it doesn't have a removable battery, and the screen is too small for me. There are so many other goodies on my Galaxy Nexus that the iPhone 5 can't even TOUCH. The fact that my Nexus was a better price... for a better phone... is WONDERFUL! iPhones are over-hyped, and therefore, over-priced.
And second, not every family can afford the exorbitant prices charged by Apple for an iPhone, for each family member. That is ridiculous to even consider, especially in this economy. Kudos to Samsung for pricing their phones at REASONABLE prices, and offering such a wide variety of levels for different family budgets.

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