Forbes has published a bullet pointed list of advice for Apple CEO Tim Cook to keep in mind when running Apple.
Suggestions include:
- Grow Apple’s (AAPL) market share. But keep margins above 44%.
- Put out 8 different versions of the iPhone simultaneously
- Spend billions on marketing like Samsung
- Get more people in the emerging markets on to the iOS platform. But don’t put out a cheaper iPhone and sacrifice margins
- Shut down Siri because it never works
- Use the $137 billion cash on the balance sheet. But don’t make wasteful high-priced acquisitions
- Hire back Scott Forstall. But also retain Bob Mansfield and Jony Ive the way Steve Jobs was able to
- Ship the Apple TV immediately. But make sure it’s a perfect experience for the consumer so that it’s not another Maps screw-up before shipping
Read more suggestions here.
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Good profit margins, not growing market share is best for Apple ...
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Comments received
skrvillas said on Tue, 29 Jan 2013
You folks really should read this joker's (Dr. Eric Jackson) entire list of things he suggests Tim Cook to do.
Every one of his astutely absurd suggestions is further qualified with a first-year business school theoretical and naïve "BUT".
What Dr. Jackson doesn't mention that he is CEO of a China-centric investment fund (nothing against the Chinese, per se, but where are his loyalties) and couldn't run the world's largest tech company even in his dreams.
It is easy to offer an opinion, BUT, it takes true vision, experience in management (not a PhD) and 40 years of producing incredibly products to walk a mile in Apple's moccasins.
I have a suggestion for Dr. Jackson.
You should blow me...BUT, I don't do guys.
fredsmith said on Thu, 31 Jan 2013
BUT ... a confusing array of phones worked so well for Blackberry ...
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