Apple is keen to make inroads into the education market, and students are a big market for the company. To this end Apple has a whole separate education store that offers a hefty discount on Mac computers.
Most Apple customers aren’t aware of the education store, or don’t think it applies to them. This is a mistake because Apple throws the education net quite wide, and chances are you can easily pick up a Mac from the education store and get the discount.
Who qualifies for an education discount?
Anybody who works in an education environment qualifies for a discount on Apple computers. It’s not just limited to students, teachers or lecturers, but also administration and other staff members. Essentially it’s anybody who works for a school, college or university.
While parents of school children do not, themselves, qualify. You can pick up a Mac for your child from the education store. The Apple terms and conditions state:
“In order to be entitled to benefit from the education pricing on the Apple Store for Education you must be either a registered student and possess a valid student I.D. or accepted into an educational establishment or you must be engaged as a teacher or lecturer at an education institution and must require the Product for your own use or for your classes or for research.“
You have to be 18 years or older to purchase from the Apple Store for Education. So if you’re younger than that your parents or guardian have to make the purchase on your behalf. Apple’s terms and conditions read: “Your parents or guardian are eligible to purchase on the Apple Store for Education on your behalf, as long as you comply with the conditions described in this section.”
How do I receive an Apple education discount?
If you think you’ll qualify for an education discount then you should pay a visit to the Apple Store for Education and take a look at the prices.
Note that if you’re thinking of buying a Mac, not for yourself or your child, but for the instituation itself (for students to work on) then Apple has a different stores. You can visit the Apple Store for Schools here and the Apple Store for Universities here. You’ll need to register with Apple before you can make any purchases. Alternatively you can call Apple direct on 0800 912 0207.
Shopping at the Apple Store for Education is much like shopping at the regular Apple store but with different pricing. It’s usually best to log on from your university network if you can, but be prepared for Apple to ask you for some form of official identification that proves you’re a student, or the parent and guardian of a student or a teacher or otherwise involved in the educational establishment. Your Student ID is typically the best way to do this.
What kind of prices can I expect from the Apple Store for Education
Apple doesn’t offer a stock discount ratio (such as 10 per cent) but instead sets different prices for each product range. The discounts are only currently available for Mac computers (iMac, MacBook Air, MacBook Pro and Mac mini) and there are no special discounts for other Apple products.
MacBook Air starts at £798.00
MacBook Pro starts at £939.60
Mac mini starts at £469.20
iMac starts at £1,033.20
These prices all include VAT at 20 per cent, so that is the final price you pay. And if you order over Note that there is no discount on the iPad, iPhone or Apple TV.
There are no discounts on iPad or iPhone or the Apple TV.
Apple’s Back To School promotion is still running until 6 September 2013, so if you buy a Mac for university then Apple will give you a £70 App Store Gift Card which can be used to purchase Mac apps, iOS apps or some music and videos to watch.