Macworld Team

>> Postings for February 2011

Simon Jary - Reaching Apple's G spot

Mon, 28 Feb 2011

G3 The G3 became famous as the processor in the original bubble-shaped iMac in 1998. The Power Mac G3 was itself redesigned in 1999 to look more funky, with the blue-and-white semi-translucent Power Mac G3 even displaying the G3 proudly on its side. Some people thought the G and 3 either side of the large Apple logo resembled Mickey Mouse ears and reckoned this was a Dan Brown-like clue that Disney was in the frame to buy Apple. Obviously, it wasn’t.

G4 The Power Mac G4 was turned out in smart graphite and later Quicksilver shades. The original 500MHz top-end Power Mac G4 was struck low by processor supply and error issues that forced Apple to ‘speed dump’ its range by 50MHz, which caused an outcry when the prices weren’t similarly ‘cost dumped’.

Simon Jary | Read more...

Andy Ihnatko - Designed for my life

Mon, 21 Feb 2011

You can’t buy one of Apple’s coolest products: an Apple Design Award (ADA). The company hands these out every year at the Worldwide Developers Conference, honouring “applications that demonstrate technical excellence, innovation, superior technology adoption, high performance, and outstanding design”.

It’s Apple’s version of the Oscar, the Stanley Cup, the World’s Greatest Grandma Mug. Like the rest of these honours, the award requires an iconic trophy, and boy, did the design team nail it. The ADA is a grey cube that’s bare on every face, except for a white Apple logo on one side. Electronics inside make the Apple logo glow brightly when it’s touched.

Andy Ihnatko | Read more...

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