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Macworld Team

>> Postings for April 2011

Mark Sullivan - A market for iPads, not for tablets

Mon, 25 Apr 2011

I chuckled at Apple’s explanation on Wednesday of its tablet sales coming up short of expectations: “We can’t make them fast enough,” Apple’s COO Tim Cook said during an earnings call with analysts.

Were he speaking for any other company, his statement would have smacked of PR bluster, but Cook meant it literally: Apple’s suppliers can’t make the components for the iPad 2 as fast as Apple can sell the device.

Mark Sullivan, PC World | Read more...


Marco Tabini - App Store changes could level playing field

Wed, 20 Apr 2011

The news that Apple may have altered its ranking algorithm is rather a big deal for developers large and small, which probably explains both the current wave of hand-wringing over the rumored change as well as Apple’s reticence to discuss the matter.

As with all changes, if Apple actually is up to something, there will be winners and losers.

Marco Tabini | Read more...


Jonny Evans - Apple iPhone 5 is nowhere near production

Fri, 15 Apr 2011

There's almost no chance of an iPhone 5 debut this June. Apple has not booked component orders for the mythical next-gen device and also lacks a finalized production road map for the beast, which will, dear readers, be made available in white -- maybe...

A deluge of reports in recent weeks mean we've been working on the assumption Apple won't introduce the new smartphone until September, but even this could be optimistic a new report explains -- it may even be 2012 before we see iPhone 5.

Jonny Evans | Read more...


Simon Jary - Apple's eye for an 'i'

Wed, 13 Apr 2011

IBM  As the Rebel, Apple needs an Evil Empire to publicly confront. Famously this is Microsoft, plus Intel for the Wintel PC and processor partnership. But in the beginning the big baddie was IBM. In contrast to colourful, healthy Apple even its name was boring with a shadow of brutality: International Business Machines.

IBM represented the monotonous big business oligarch to Apple’s free-thinking wood fairy – the Emperor to Steve Jobs’ Luke Skywalker. In 1981 Apple took out a full-page ad in the Wall Street Journal sarcastically welcoming IBM to the world of personal computers.

Simon Jary | Read more...


Simon Jary - Apple, now glad to be J

Fri, 08 Apr 2011

Jaguar  When Apple started giving versions of its new operating system code-names linked to ferocious cats this was just some feline amusement for the developers and project team. The Public Beta of Mac OS X wasn’t a great start with its code name Kodiak referring to a bear, but version 10.0 (that’s version 1.0 in reality) was Cheetah, and 10.1 was Puma.

Then Apple had the great idea of actually using the code name in the public branding. So Mac OS X 10.2 was called Jaguar – even the box and disc had a furry-looking X on the front.

Simon Jary | Read more...


Andy Ihnatko - A Tale of Three Upgrades

Tue, 05 Apr 2011

This time, sensation-seekers, I’m going to talk about the three different bits of hardware in my office that I considered upgrading over the past month or two, and how I walked myself through each decision.

Reason for upgrading: An emerging technology was starting to mature.

Andy Ihnatko | Read more...


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