All Blogs > Macworld Team

Macworld Team

>> Postings for September 2011

Simon Jary - Oh no! 'O' is for 'Out'

Thu, 29 Sep 2011

Out   The media fascination with Apple co-founder Steve Jobs reached a new high on news of his August 2011 resignation as CEO. Apple is doomed, cried many. It’s business as usual, calmed others. But Steve has resigned before – and then he left the company altogether (he remains as chairman today, although in poor health). What was the outcry then? Not so different, but certainly less affectionate.

In 1985, just a year after the revolutionary launch of the Macintosh itself, Steve Jobs found himself clearing his desk at Apple’s Cupertino HQ. Into the hemp bag went his signed photo of Woz, Mont Blanc pen and worn-out ‘You’re Fired!’ rubber stamp. Jobs had been forced out of the company he’d founded after a power struggle with John Sculley, the Pepsi marketing whizz he’d recruited as CEO to turn Apple into the first true consumer computer brand. When news reached Sculley that Jobs was planning a coup, he acted fast – forcing Steve into the non-operational role as company chairman.

Simon Jary | Read more...


Andy Ihnatko - What's next must come first

Wed, 28 Sep 2011

At this point, all that could be said and should be said about Steve Jobs’ transition from hands-on CEO of Apple to “active chairman of the board” has been said. Many things that should never have been said have also been said, but the less said about those, the better.

As we move through September – which for years has traditionally marked the start of Apple’s theatre season – and we start to imagine what an iPhone or iTunes product announcement event would be like without Apple’s star frontman, I wonder if it isn’t time for Apple to remove the show from its business.

Andy Ihnatko | Read more...