Macworld Team

>> Postings for February 2012

Simon Jary - U is for U2

Wed, 29 Feb 2012

Apple has always had a soft spot for music (see also Unuson below). Its founders were brought up in Sixties California, raised on Beach Boys, Beatles and Bob Dylan. But the company got stuck on its reverence for these golden oldies, missing out on the charms of Abba, the Bee Gees and Spandau Ballet… until Steve Jobs did get a taste of the Irish with a dalliance with U2.

In 2004 U2 wanted to push its new LP How to Dismantle an Atomic Bomb, and realised the hottest place for airplays was no longer the radio but on the iconic TV ads for Apple’s iPod. Bono visited Steve Jobs and suggested that the company break from its silhouettes of dancers to include the same of the artists themselves.

Simon Jary | Read more...

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