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Macworld Team

>> Postings for August 2012

Simon Jary - Apple's stainless stealing

Mon, 20 Aug 2012

Everyone’s always copying Apple. We know this because Apple is forever suing other companies and sometimes even children who dare to infringe on its copyrights. Don’t get me wrong… the company is completely within its rights to protect its intellectual property. But the whole industry spending more time in courts than in research labs is getting beyond a joke.

Apple clearly has the best designers in the tech business, and so it’s ripe for others to take a long look and start selling their own versions of its products. Whether that’s Microsoft with the Mac OS or Samsung with the iPad Apple’s competitors just can’t help themselves copying rather than coming up with something original themselves, it seems.

Simon Jary | Read more...


Alec Meer - Batman is not the answer

Thu, 09 Aug 2012

The front page of the App Store is the easiest way to find new iOS games - but you’re only selling yourself short if you settle for all those naff movie adaptations and remakes.

Games have forever been bought in droves based on what's on the cover of the box, but with the move to mobile it's no longer a matter of a browsing the top 40 shelves at Woolworths (God rest its reasonably-priced soul). The App Store may be many wonderful things, but a separator of wheat from chaff it is not. Flicking through its charts or its featured titles entails being advertised to, and your biases as a consumer being coolly appealed to.

Alec Meer | Read more...


Lex Friedman - A False Choice

Mon, 06 Aug 2012

Like his predecessor, Apple CEO Tim Cook occasionally invokes the idea that we’re living in a post-PC world: one in which, for many people, the iPad is enough of a computer that they don’t need an actual PC. In the same vein, friends and family often ask me whether they could get by with “just an iPad” instead of buying a new laptop.

You’re likely to have your own take on this question. But to me, what makes the iPad vs PC question really interesting is the fact that people ask it in the first place.

Lex Friedman | Read more...


Philip Michaels - Apple's ads preach to new customers, not the choir

Thu, 02 Aug 2012

About six years ago, Apple rolled out an ad campaign featuring Justin Long and John Hodgman doing their best imitation of an old-timey comedy team. The “Get a Mac” campaign—where Long played the titular Mac, with Hodgman as his bumbling PC counterpart—would run for another three years and some 66 installments, and, in the process, garner some ad-industry awards and join the stable of iconic Apple advertisements that the company’s become famous for in the past three decades.

And I really didn’t much care for the ads.

Philip Michaels | Read more...