iPod touch ad is the funnest banner ever

Mon, 15 Dec 2008

Apple has a history of producing innovative web-based advertisements for the 'Get a Mac' series and now they've published a clever new web banner on Yahoo Games (also available here), advertising the gaming capabilities of the iPod touch.

In the thirty-second video - which is basically the same as the existing iPod touch ad - the entire top half of the webpage starts dancing along to the movements of the iPod touch.

I'm assuming that getting to do all that required a bit of leeway on Yahoo's part, but when you have $25 billion sitting in a bank, I guess you can buy pretty much all the leeway you want.

As of this writing, the video is available for your viewing pleasure on the Yahoo Games homepage.

Seriously, only a company like Apple can make advertisements that people actually pay to watch - hey, time is money, ain't it?

[Via Advertising Age]

Note: This blog first appeared on our sister site Macworld.com

Posted by: Aayush Arya

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Comments received

kinty said on Monday, 15 December 2008

i suppose this advert is as 'innovative' as full page flash adverts that you are forced to click to continue...

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