Here's what happens when a random group of people are asked "Who is Steve Jobs?"
Jobs was in good company. The survey of 1,000 people revealed a quarter of respondents also did not identify Sir Tim Berners-Lee as founder of the Internet, with nine per cent believing he was in fact head of MI5.
And although 88 per cent knew Bill Gates was the founder of Microsoft, three per cent thought he was an US comedian and two per cent thought he was one of the Great Train robbers.
What it all means, I don't know, but 79 percent of me thinks it at least makes an amusing YouTube video.