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Mon, 02 Jun 2008 No Apple at Apple Expo, 2008

Apple snubs Europe, cancels Apple Expo show booth plan, report claims

Jonny Evans

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Apple has once again decided to snub its European users, cancelling its booth at the 25th anniversary Apple Expo, Paris event.

The company had been expected to stage the biggest booth at the show (17-20 September, 2008), but changed its mind "recently", MacGeneration reports.

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Apple Expo Paris was once the largest such show in the world, attracting nearly 90,000 visitors. Now several years since Apple CEO Steve Jobs last offered a keynote at the event, attendance shrank to 54,000 visitors in 2007.

Apple's decision not to attend the event may mean show manager Reed Exhibitions may elect to stop running the show in future years, MacGeneration speculates. An official announcement is expected later this week.

It's not all bad news for France, the same website reports Apple to have received permission to open an Apple Store at Carrousel du Louvre in Paris. The store will be on two floors and have around  7,700 square feet.

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