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Mon, 02 Nov 2009 Pizza Hut's US iPhone app generates $1 million in sales

The application offers users the ability to zoom in on a virtual fridge for the latest deals

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Pizza Hut's US application for iPhone and iPod touch has surpassed $1 million in sales, generating sizeable income for the company.

Pizza Hut claims that the application is approaching one million downloads, but has yet to debut in the UK iTunes App Store.

The application offers users the ability to zoom in on a virtual fridge for the latest deals, find a local location and save favourite orders.

Bernard Acoca, senior director of digital marketing at Pizza Hut, Dallas, TX told Mobile Marketer: "We are extremely excited here about the explosive growth we’ve seen with our iPhone app since its launch 3 months ago, $1 million in sales is pretty substantial for an iPhone app."

"From an income standpoint iPhone customers tend to be more affluent, and they’re in the tech-savvy 18-34-year-old demographic skewing slightly male that we tend to go after online,' he said. 'We always saw a steady level of growth with our mobile business via our WAP site, but to be candid it wasn’t the explosive level of growth we’ve seen with the iPhone app"

Pizza Hut has more than 10,000 restaurants in more than 90 countries.

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Comments received


VidKid said on Tue, 03 Nov 2009

How can you have 1 Million in sales with a free app?

dave said on Tue, 03 Nov 2009

Like maybe they sold a million dollars worth of Pizza?

apulk said on Wed, 04 Nov 2009

I'm part of the $1 million in sales. I downloaded it the first week and tried it out. Was at a High School football game with my family -- Pizza Hut right up the road. Picked it up at Half time. Not a big Pizza Hut fan but they did a nice job with the app.

Thedude said on Wed, 04 Nov 2009

How can they have 1 million sales on a free app? Come on man, think a little bit. Try to use your brain for once in your life.

pizzaluver said on Thu, 05 Nov 2009

If only they went back to making the pizza like in the 1970s. now that was a real crust. i'd use my rotary-dial iphone to order.

333 said on Wed, 11 Nov 2009

33

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