BlackBerry maker Research In Motion (RIM) was behind the ‘Wake Up’ flashmob at the Sydney Apple Store last week, as part of a campaign for its upcoming BlackBerry 10, it has been confirmed.
Previously believed to be a stunt by Samsung for the launch of the Galaxy SIII, the flashmob saw protesters arriving in a black coach, holding signs and chanting “wake up” outside the Australian Apple Store.
“We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia,” RIM has said, according to a report from The Age.
Samsung had already denied the accusations that it was behind the protest before RIM admitted its involvement: “As a market leader in smartphones we think Australians have already woken up to the multitude of choices available, but kudos to whoever is behind the campaign,” said the Galaxy SIII maker.
The ‘Wake Up’ website’s countdown timer is now believed to reach Zero on 7 May, the day that RIM says a ‘reveal’ will take place. It is expected that RIM will use the event to launch the BlackBerry 10 mobile operating system.
RIM is currently holding its BlackBerry world conference in Florida.
Contact Us
Digg
It's easy and free to get the latest news headlines, reviews and opinions straight to your email inbox. Sign up NOW to make sure you receive the latest Mac news, reviews and tutorials on your favourite topics.
Comments received
Mackly said on Tue, 01 May 2012
The last gasps of a dying company. Maybe if someone had sent the flash mob and the "Wake Up" message to the co-CEOs a few years ago? What might have been.
theanimaster said on Tue, 01 May 2012
HAHAHAH... Who wants to bet Apple will host a follow up Flashmob titled "GO BACK TO SLEEP" XD
Disclaimer
Opinions expressed here are those of the writers and do not reflect those of Macworld. Macworld accepts no responsibility legal or otherwise for their accuracy of content.
Click here to read the house rules.
Click here for the latest reader comments