Apple's Phil Schiller: 'We won't open museum at HQ because we're focused on the future, not the past'

Apple doesn't want a public visitor or museum in its new spaceship-like campus


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Apple's spaceship-like HQ is set to land in Cupertino in 2016, and Apple's senior vice president of worldwide marketing, Phil Schiller, has said that there won't be a visitor centre and public museum at the campus because Apple is "focused on inventing the future, not celebrating the past."

Schiller's comments came in response to computer historian, author, and Apple fan David Greelish's blog post and online petition that asks the company to include such public spaces in its upcoming headquarters.

In response to one of Greelish's emails, Schiller wrote: "We're focused on inventing the future, not celebrating the past. Others are better at collecting, curating and displaying historical items."

"It is not who we are or who we want to be," Schiller added.

The Wall Street Journal highlights that Schiller's opinion about allowing public to have access to a museum within Apple's headquarters was shared by the company's late co-founder, Steve Jobs, who closed a mini-museum that had been created at Apple's One Infinite Loop campus before his return to the company in 2012. Jobs sent all of the museum's content to Stanford University.

Since launching his petition earlier this year, Greelish has received just 43 signatures towards the goal of 10,000, The blogger today decided to close the petition because the visitor centre idea is "just a suggestion" that he firmly believes in.

What do you think about the idea of Apple opening a visitor centre in its spaceship headquarters? Let us know in the comments section below or on Twitter.

See also:

Apple programmer trespassed at Apple's HQ for three months to finish axed project

In pictures: inside Apple's headquarters

Comments received


dgreelish said on Wed, 05 Dec 2012

Here is what I posted at the petition:

"Thank you to those who 'signed' the petition and who support my idea. I am going to stop the petition, as after much thought, I don't feel that it's now appropriate. I think change.org is better utilized for important social change or bringing attention to injustice. I firmly believe in what I am suggesting to Apple, but it's just a suggestion. It's neither my life, or some full-time mission. I have put a lot of thought and work into it, but I've never thought that Apple owes this to me or anyone else. I will move the key points to my blog and basically leave it at that now. If someone contacts me for a story, then I will be happy to discuss it further."

David, ClassicComputing.com

Baskaran said on Thu, 06 Dec 2012

Unfortunately Steve Jobs has dented the universe and hence have become a part of history. It should be remembered. If not Apple some university should setup one.

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