Following the ban of BT's free broadband ads last week, comparison expert Which? has published a list of the top five banned tech adverts, featuring Apple's 3G ad that was pulled in 2008 for being misleading.
The Advertising Standards Authority (ASA) has deemed a BT advert misleading, following complaints about the 'free for six months' claim that didn't make clear that line rental payments still apply. This isn't the first time BT has had an ad banned. In 2012, the 'unbeatable' BT Infinity ad was banned, as was the 'Adam and Jane' advert from 2010 and other previous ads that appeared in both print and on TV.
BT's latest banned advert was top of the Which? top five list, followed by Apple's iPhone 3G 'the internet , really fast' ad from 2008.
Apple's UK television ad boasted that 3G "helps you get the news, really fast. Find your way, really fast. And download pretty much anything, really fast. The new iPhone 3G. The internet, you guessed it, really fast."
Throughout the 30 second ad, Apple showed examples of the 'really fast' internet, demonstrating how the iPhone 3G can load a web page, download a 416KB document and find a location on Google Maps within a second.
Of course, the iPhone 3G wasn't actually so speedy, and several customers complained about 3G being much slower than advertised, leading the ASA to ban the advert for being misleading.
After the launch of the 4G capable iPad, Apple faced the ASA again following complaints that Apple's advertising for the new iPad was misleading because the 4G service was not available outside of the US and Canada.
Apple was made to pay $2.25 million to settle the complaint over its branding and selling of the 4G iPad in Australia, and changed the name of its iPad on websites worldwide, swapping '4G' to 'Celluar'.
Last year, Apple also pulled its series of 'Genius' ads, but this time due to wide criticism rather than an ASA ruling. The Mac ads were described as 'embarrassing', 'cheap', 'cringe-inducing', and 'dreadful' by various publications. The director of the panned Apple 'Genius' ads quit shortly after the ads were pulled.
Also in the Which? top five banned tech ads list is the first Nintendo Wii U advert in the UK, which the ASA thought misled viewers over the capabilities of the console's Gamespad controller.
Virgin Media's ad for fibre optic broadband starring Doctor Who's David Tennant was pulled last year, which the ASA said falsely claimed that Virgin broadband customers wouldn't experience any buffering when watching online videos.
Finally, Motorola's 'Life Proof' phone advert from 2011, which claimed that the Motorola Defy phone could be dropped and splashed with water but still survive, was banned by ASA because customers had dropped their phone only to find that it did crack after all. After extensive drop testing, it was concluded that Motorola had exaggerated the durability of the phone, and the ads were pulled from TV.