Skip to main content

Digital Lifestyle > News

Wed, 11 Feb 2009 Dell's response to Apple's Macbook Air, Adamo gets a new teaser

Dell's potentially price-friendly response to Apple's ultrathin Macbook Air more details revealed

Agam Shah

  • Email to a friend
  • Print this article
  • Bookmark this page
  • RSS feed

Dell has launched a new teaser surrounding its highly anticipated Adamo ultraportable laptop, now inviting users to sign up for the launch of the laptop as its unfolds.

"Prepare to fall in love," says Dell's Adamo laptop Web site, which then invites users to sign up to see how the "love story" unfolds.

Question of the day!

Mark Hattersley
Editor in Chief

Do you use Adobe Photoshop with a Wacom tablet?

Question of the day!

Do you use Adobe Photoshop with a Wacom tablet?

% of Macworld readers agree with you

Yes
TBC
No
TBC

How does a Wacom tablet improve the Photoshop experience?

124 characters remaining

Follow the conversation at @TabletChat

paintings & illustrations, mostly, which i upload to flickr.RT @fragmentedm

I draw manga/anime characters. I also do graphic design and photography.RT @spialelo

Yes. I usually put them up on my #deviantart account for feedback on how to improve.RT @spialelo

Though what the email may contain is unclear, the invites may provide an early look at the laptop.

Dell officially unveiled Adamo at the Consumer Electronics Show in Las Vegas, calling it an ultrathin laptop representing the best of the company's craftsmanship, performance and design.

An on-stage model held the light laptop with a few fingers, revealing an ultraslim design with a premium finish.

Dell did not reveal technical specifications, but said the laptop would ship later in the first quarter.

Adamo won't be just a laptop, but a whole new brand name of luxury products, said Michael Tatelman, vice president of global consumer sales and marketing at Dell at CES.

The word Adamo means to fall in love with, Tatelman said at the time.

Speculation around Adamo heated up late last year when news media and observers said Adamo was Dell's response to Apple's MacBook Air.

Dell also leaked out accessories for an ultraportable laptop called Adamo Thirteen, which pointed to a laptop with a 13-inch screen in line with Dell's branding conventions.

The company already offers the Inspiron Mini 9, which has a 9-inch screen, and Inspiron Mini 12, which has a 12-inch screen.

Dell hurls out another Adamo teaser.

Macworld and Truphone have a brand new MacBook to give away. Click here to be in with a chance of winning.

Be the first to hear about the latest Mac news with Macworld Mainline, our FREE Mac newsletter. Click here to sign up and get news reports direct to your inbox.

Email A Friend

Email this article to a friend or colleague:



PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

<<prev article | back to news index | next article>>

Comments received


phelix da kat said on Wed, 11 Feb 2009

I reserve judgement until I see a spec sheet and some decent pictures.

The premise is good - ie competition..
The delivery is good - Apple-esque marketing.

Looking forward seeing more.. (even though this will be nearly 12 months after the MBA / also how would this stack up against the Leveno?)

Gabriel said on Wed, 11 Feb 2009

Adamo Thirteen? How about Adam[o]-12? I always liked that show. ;)

As long as Dell's hardware has Microsoft's software inside, the whole "to fall in love with" thing ain't gonna happen.

Gabriel said on Wed, 11 Feb 2009

"One-Adamo-Thirteen, One-Adamo-Thirteen, see the laptop at Dell about a copycat scheme!"

Viking said on Wed, 11 Feb 2009

Will it run OS X?

Otherwise I stick to my supernoisy DELL 8100 desktop

Baskaran said on Thu, 12 Feb 2009

Good luck to all!

Disclaimer
Opinions expressed here are those of the writers and do not reflect those of Macworld. Macworld accepts no responsibility legal or otherwise for their accuracy of content.
Click here to read the house rules.

Click here for the latest reader comments

Latest News


More news...