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Mon, 07 Dec 2009 Tesco offers blockbuster Harry Potter film as Virtual DVD

'Harry Potter and the Half Blood Prince' but not as you know it

Carrie-Ann Skinner PC Advisor

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Using Microsoft’s Silverlight, Harry Potter and the Half Blood Prince will be one of the first 'Virtual DVDs' available from Tesco, the supermarket has revealed.

The concept was first announced earlier this year.

Customers purchasing a DVD copy of either Harry Potter and the Half Blood Prince or The Hangover, either in store or from Tesco's websitee, will automatically qualify for an additional Virtual DVD - a digital copy of the film that can be played back on computer or other device that allows video play back.

The Virtual DVD can be downloaded from the internet using a code included with the disc.

Tesco said the Virtual DVD delivers the same high quality video and interactivity you expect when watching a DVD, but from a Windows-based PC or Intel-based Mac.

It also includes all the usual functions such as menus, chapter breaks, audio tracks, subtitles, and extra features along with access to additional bonus features via the internet.

"Tesco is excited to be the first retailer to launch this next-generation movie experience. By partnering with Warner Bros, we tap into its experience as an innovator in the migration of physical formats to digital experiences, and offer our customers a new way of watching two of the biggest movies of 2009," said Rob Salter, category director for entertainment at Tesco.

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Comments received


dave said on Mon, 07 Dec 2009

It's a virtual dvd, so you'll still need to watch the FBI warning and 5 minutes of commercials before you get to the menu system...

Adam said on Mon, 07 Dec 2009

What's the point? Why not include an easily extractable digital copy on the disc rather than make people download the sodding thing. Waste of time.

MIchael said on Tue, 08 Dec 2009

Just tried it out - its great. Plays as it downloads so provided you've got a half decent connection no problems. Why bother with the DVD!

Alan said on Tue, 08 Dec 2009

Is the non-virtual DVD version one or two discs?

becky said on Wed, 16 Dec 2009

where do i find my code on the disc? what i thought it was,, doesnt work? :S x

becky said on Wed, 16 Dec 2009

where do i find my code on the disc? what i thought it was,, doesnt work? :S x

Daw said on Wed, 16 Dec 2009

Can't even find the web page Tesco are advertising, let alone find the code or download it.

becky said on Wed, 16 Dec 2009

mine now says it is downloading, but it isnt doing anything! :S '/ x

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