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Fri, 29 May 2009 Apple's Back to School promo offers up to £145 rebate on iPod

But miss out on US "free iPod touch" deal

Nick Spence

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Apple is once again promoting the Mac, iPod and iTunes as tools for learning and education with a new Back to School (BTS) promotional offer.

By buying a qualifying Mac and a qualifying iPod at the same time up until 8 September 2009, customers can get a rebate of up to £145.

Those iPods that qualify and rebates available are:

iPod touch (all models) £145
iPod classic 120GB £145
iPod nano 16GB £130
iPod nano 8GB £95
iPod shuffle 4GB £55

The MacBook, MacBook Pro, MacBook Air and iMac all qualify for the iPod rebate under the BTS scheme.

This offer differs from the one now available on the US Apple site, which states: "Buy a Mac for college and get a free iPod touch." The US rebate is $229, the cost of the iPod touch 8GB. The cheapest iPod touch in the UK, the same model, retails for £165, the iPod classic 120GB is £175. Customers will need to make up the difference on the £145 rebate. The UK wording also differs: "Buy a Mac for your studies and and an iPod touch can be yours."

This week the entry-level white 13" MacBook, often cited as an excellent laptop for school and college, was upgraded with better specs. While the price remained the same in the US, the price increased by £30 in the UK, the second price hike in 2009.

Spot the difference. The US and UK Apple BTS ads offer slightly different iPod deals.

The following are eligible to purchase through the Apple Online Store for Education or an Apple Retail Store:

Higher Education Customers

Employees or staff members of a public or private higher education institution in the UK.

Students aged 18 or over currently attending or accepted into a public or private higher or further education institution in the UK.

Parents purchasing on behalf of a child who is a student aged 18 or over currently attending or accepted into a public or private higher or further education institution in the UK.

Other Educational Customers

Employees of public or private educational institutions in the UK.

Elected or appointed officers or executives currently serving a registered educational establishment.

Employees of public or private, for-profit or nonprofit preschools.

After you receive your Mac and iPod, you can submit your claim online by 8 October 2009 for your rebate says Apple.

A full list of terms and conditions can be found online. Not all Apple products qualify for education pricing.

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Comments received


David said on Fri, 29 May 2009

Another case of Apple ripping off anyone outside of the UK then, no free iPod for you you're not an American, oh and we will charge you extra for the Mac you are buying too.

Bend over and prepare for penetration!

Dan said on Fri, 29 May 2009

Do Apple only care about US customers, they couldn't stump up another £20?

Ahmed Hassan said on Fri, 29 May 2009

In the first sentence of the sixth paragraph the article states:

"This week the entry-level Back to School, often cited as an excellent laptop..."

Should "Back to School" not read "Macbook"?

(thanks Ahmed Hassan - the wrong link was inserted - thanks for pointing it out - Nick Spence)

Current Sea said on Fri, 29 May 2009

I think the difference in the offer is down to the tax. Tax free price for iPod Touch $229.00. In the UK if you take away VAT you're left with £143.48 (if my maths is correct). One question though, do the American students need to pay the tax on the "free" iPod. If not the offer is still better over there.

Current Sea said on Fri, 29 May 2009

Note to self, don't refresh page (sorry for duplicate post).

Anon said on Fri, 29 May 2009

can't see them shifting that many of these, especially as you can now get a great spec laptop for under £400. i'm really starting to worry about apple, they're falling behind again...

Mobk said on Sat, 30 May 2009


As someone said other companies are effected by the dollar rate but don't raise prices - dell etc.

Mind over Matter said on Sat, 30 May 2009

Apple don't mind because UK users don't matter.

Richard said on Sun, 31 May 2009

As Current Sea rightly says: you get back the cost of the iPod without the VAT. Basically you have to pay the VAT yourself. I'm told this is a legal thing - Apple can't pay the VAT on our behalf. Personally I think it's a great deal.

@Richard said on Mon, 01 Jun 2009

If they package it as a freebie they don't have to pay VAT.

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