As always with an Apple launch, the tech world has been abuzz with rumours, speculation and general chat about what the Cupertino-based giant would unveil at their event. Of course, if you were following our liveblog of the event, you'd know that it was the iPad Air 2, the iPad Mini 3, a new 5K iMac and the improved Mac Mini.
As has become standard in the industry, most of the conversation surrounding the event took place on Twitter, and we've taken it upon ourselves to catalogue some of the best, ranging from the informative and entertaining to the hare-brained and bizarre.
Twitter's reaction to the iPad Air 2 launch event: Before the event
There was, naturally, a lot of hype surrounding the launch beforehand, and the Twittersphere was humming with all things Apple.
As usual, educated guesses as to the nature of the launch are front and centre, as demonstrated by @bazzacollins…
Given who's been invited to today's Apple event, I think something new on the Mac front is more likely than a refreshed Apple TV.— Barry Collins (@bazzacollins) October 16, 2014
…swiftly followed by pipe dreams and wishful thinking.
Wild theory: could Apple release a hybrid MacBook that acts as a Mac in laptop mode, and converts to an iPad when screen is detached?— Barry Collins (@bazzacollins) October 16, 2014
Of course, some just want to start a conversation, like @siracusa:
So, how are we all feeling about today's Apple live stream? Will TV Truck make an appearance? http://t.co/5tfoCrv60y— John Siracusa (@siracusa) October 16, 2014
@mattgemmell, it seems, does not.
It's hopefully Yosemite (OS X 10.10) day. Last chance to make a proper backup of all your stuff. Remember I will _laugh_ at your misfortune.— Matt Gemmell (@mattgemmell) October 16, 2014
He really, really, does not.
(Ex-fellow developers: welcome to your day of hell ahahahahahahaha)— Matt Gemmell (@mattgemmell) October 16, 2014
There's often a reasonable amount of doomsaying about the future of the company. Literally, in some cases.
DOOOOOOMED! “Apple’s rivals have also figured out ways to make pretty good tablets for little money.” http://t.co/nrOmGQB4BH— Jon Seff (@jonseff) October 16, 2014
There are always fervent supporters, though.
Only a couple of hours until the Apple Keynote… wishing for new iMacs. New iMacs Apple. iMacs plz. IMACS!— ...j (@jamesm) October 16, 2014
Twitter is often a goldmine of information on a day like this, such as this top tip from @viticci:
Fact: the best way to prepare for an Apple event is grappa + Daft Punk— Federico Viticci (@viticci) October 16, 2014
The popularity of the event means most tech publications promote their coverage of the event:
And some journalists are able to tweet directly from Cupertino.
Can't get over this photo on Apple's campus! pic.twitter.com/TzrW858Fuy— Christina Ascani (@ChristinaAscani) October 16, 2014
Many of them remember Apple's last event earlier this month…
I think I might lockdown my iTunes account incase Coldplay decide to give me a free album at Apple's event today pic.twitter.com/yxBT2MQz71— Baws On The Slates (@BawOnTheSlates) October 16, 2014
Some tweets reveal secrets that the Apple overlords would rather stayed hidden:
Little-known fact: Apple events are scheduled for our galaxy's rare alignments with the White Zone, where Jony Ive exists incorporeally.— Matt Gemmell (@mattgemmell) October 16, 2014
And then we have exciting tweets like this from the man himself…
Having a laugh with Craig backstage. Just a few more minutes.— Tim Cook (@tim_cook) October 16, 2014
Twitter's reaction to the iPad Air 2 launch event: During the event
Once the show started, the majority of tweets were naturally from attending journalists liveblogging the launch.
Some were more excited about Craig Federighi's choice of vocabulary than the tech on show:
Good to see we’re still sticking with hard-G Gif! #AppleEvent— HamMOANd (@Hamface) October 16, 2014
His jokes about Apple's 'spaceship campus' being an ACTUAL spaceship went down pretty well as well.
Actually I did think that the Apple Spaceship campus might be an actual spaceship. One of the perks if you work from Apple & the world ends— Karen Haslam (@KarenhMW) October 16, 2014
Much of it was simple reportage for those not watching the keynote:
Before and after, 2010 vs 2014... pic.twitter.com/oOwWWCotuD— Andrew Harrison (@aitchharrison) October 16, 2014
Even stalwart Apple fans were taking issue with some parts of the launch:
iPad Air 2! Apple: employing inconsistent naming conventions since 1977— David Price (@pricivius) October 16, 2014
@pricivius I was hoping for iPad Airier— Andrew Harrison (@aitchharrison) October 16, 2014
Apple was very excited about the new iPad's enhanced camera. Others, not so much.
Don't take photos with your iPad, people. Just, don't.— Necromancer Lee (@nicole) October 16, 2014
@joshconstine had a few problems with Apple's obsession with 'thin'.
Many people used Twitter to point out some of the flaws in certain aspects of the products, such as the unwieldiness of iPads…
Use Touch ID to make purchases online. Not retail POS which kind of makes sense. Can't see people taking an iPad to Bluewater to shop.— Macworld UK (@MacworldUK) October 16, 2014
...the lack of meaningful updates…
It's completely bonkers that the iPad Mini 3 is the EXACT SAME DEVICE as the iPad Mini 2, plus TouchID. #AppleEvent— Leo Herzog (@xd1936) October 16, 2014
...and the potential security concerns:
There was much cooing over the iMac's new 5K HD screen:
Oooh Retina 5K Display. Shiny!— Lou Hattersley (@louhattersley) October 16, 2014
As well as some justified scepticism:
"Wow, these new Apple screens look INCREDIBLE," say millions of people, watching images of them on their current device's screens.— Matthew Sparkes (@Sparkes) October 16, 2014
The upgraded Mac Mini was a welcome sight for many:
Ah bless. My second-favourite Mac just got some great new gumption. pic.twitter.com/oJX9FvFsSK— Andrew Harrison (@aitchharrison) October 16, 2014
Some found parts of the presentation a little… unsettling.
"Sometimes you want to be close to your content. Touching it." Way to be creepy, dude.— Necromancer Lee (@nicole) October 16, 2014
Other products were conspicuous by their absence:
Where's the Mac Pro on that strongest line-up ever Tim?— Lou Hattersley (@louhattersley) October 16, 2014
Some people, of course, just weren’t that interested.
Totally forgot about the #AppleEvent— Josh Brigham (@Brownbear1892) October 16, 2014
Twitter's reaction to the iPad Air 2 launch event: After the event
After the event, there was the usual post-match analysis from punters and pundits alike.
@RosenbergMerc isn't sold on the whole 'iPad' idea:
Just in: iPad still pointless for anyone with a smartphone and a laptop but whatever you'll buy it #applelive— Mike Rosenberg (@RosenbergMerc) October 16, 2014
@5280adam, however? Fully on board.
Apple's current lineup is officially the most impressive I've ever seen. New iPad, iMac, and Mac Mini are so damn impressive. #AppleEvent— Adam Greenbaum (@5280Adam) October 16, 2014
@johncolucci was just glad to get back to his normal browser:
Oh good, I can close Safari now. Only use that like twice a year for these here events.— John Colucci (@johncolucci) October 16, 2014
@cam_guy_scott still remembers Apple's last launch…
It looks like I survived the #AppleEvent without becoming the proud owner of some lame album.— Scott McIntyre (@cam_guy_scott) October 16, 2014
On the other hand, some people would have liked another free album.
Other people remember the iPhone 6 launch for an entirely different reason:
Apple sceptics - they get everywhere:
Us PC gamers are just laughing at the core i5 $2500 iMac. I'll stick to my custom gaming PC thanks Apple. #AppleEvent— Chicken MattNuggets™ (@GastronomicNerd) October 16, 2014
@KarenhMW marvels at how time flies:
Just been reminded by an old colleague about the old days when we were first launching iMacs and now look! pic.twitter.com/OCeZ6GKozM— Karen Haslam (@KarenhMW) October 16, 2014
@GabeDinger, however, feels Apple isn't moving fast enough:
I feel like today's #AppleEvent was just an update to last month's announcement.— GabeDinger (@GabeDinger) October 16, 2014
@ChaseButlerTV couldn't wait to get his hands on the new tech:
While @CalvinHtut couldn't be less excited.
SPOILER ALERT If you haven't seen the #AppleEvent yet. The announcements can be described in one word: "Yawn"— Calvin Htut (@CalvinHtut) October 16, 2014
@clothes_w can see a worrying trend:
@Ellietheamazing has spotted a key feature of Apple's new OS:
#AppleEvent Apple announces that OS X Yosemite users will not be susceptible to the outbreak of new super virus "iBola."— Upasna (@ellietheamazing) October 16, 2014
@AshleighAllsopp doesn't sound too impressed with it all, though:
Right. Bed time. Sorry Apple but I have to say that was the most boring keynote I've seen so far, despite some good new products! ?— Ashleigh Allsopp (@AshleighAllsopp) October 16, 2014