Apple has announced WWDC 2017, which will be held from 5-9 June 2017 in San Jose. Apple also announced the dates when registration for the WWDC ticket lottery will open. In this article we explain how to get WWDC 2017 tickets, how the WWDC ticket lottery works, and how much WWDC tickets are likely to cost.
WWDC 2017 tickets: How to get WWDC 2017 tickets
Tickets to WWDC 2017 will be distributed by lottery, but be warned that it's an odd kind of lottery where you still have to pay for the ticket if you win - and it's pretty expensive. Registration for this lottery opens on Monday 27 March 2017 at 10am PDT. To register, you must be a member of the Apple Developer Program or Apple Developer Enterprise Program.
Visit Apple's WWDC site for more details. Last year the lottery registration lived at a /register subsection of that page, and may do again this year, but at present it redirects to the main WWDC page.
WWDC 2017 tickets: The ticket lottery
Back in 2012, all 5,000 WWDC tickets sold out within two hours of being released. Developers had no prior warning from the company about the event and, understandably, many of those who missed out were far from happy. Particularly because Apple decided that 5:30am PDT was a good time to release them, so many woke up to find that the tickets had been and gone.
In 2013, Apple decided to let developers know in advance when the WWDC tickets for that year would go on sale. The time would be 10am PDT/6pm UK time on 25 April, and everyone who wanted one knew that. But upon release, it took just two minutes for the tickets to sell out, which left even more developers feeling angry. A new approach was needed.
So, in 2014, Apple took a completely different approach to its ticket sales - one that, as we predicted, has become Apple's way of distributing tickets ever since. Instead of issuing tickets on a 'first come first served' basis, Apple offered everyone a chance to win the chance to buy a ticket by registering for a lottery. In years past, 5,000 developers were randomly selected as attendees from those who applied.
Visit Apple's WWDC 2017 website and register for the ticket lottery after 27 March 2017.
WWDC 2017 tickets: How much do WWDC 2017 tickets cost?
Even if your name is drawn in the ticket lottery, you'll still have to pay to attend WWDC 2017. In 2016, those selected to attend WWDC were charged $1,599. (That's around £1,280 at current exchange rates - in 2016 the equivalent was only £1,082...)
WWDC 2017 tickets: How do I know if I've won a ticket?
You've only won the chance to buy a ticket, remember - you still need to pay!
If you've been lucky, Apple will email you within a day or so of the lottery registration closing. Back in 2014, for instance, registration closed on 7 April at 6pm, and winners began receiving emails from Apple soon after.
If you applied and didn't get an email to let you know you've been selected to buy a WWDC ticket, it's likely that you'll have received an email from Apple that reads something like this:
Thank you for registering for the random selection process to attend WWDC 2014.
Unfortunately, you were not selected to purchase a ticket. However, you can still take advantage of great WWDC content. We'll be posting session videos, slides, and sample code throughout the week for all Registered Apple Developers.
We appreciate your support.
Best regards, Apple Developer Program Support."
WWDC 2017 tickets: Can I still get a ticket even if I didn't win the lottery?
If you were offered a ticket back in 2014, you needed to pay $1,599 (around £960) for the ticket by 15 April at 1am UK time. But it appears that many developers who won a ticket in the first WWDC 2014 ticket lottery didn't claim their tickets, as reports suggested that some developers who had missed out had been offered the chance of buying an unclaimed ticket. It's even possible that some of those second-chance offers will be left unclaimed, opening up the opportunity for a 'round three'.
In addition to the tickets issued to Developers, Apple also generally offers students the chance to win a free ticket to WWDC through the Student Scholarships program.
To apply for the scholarship, students aged between 13 and 17 had to create an app to submit to Apple. "This is your chance to showcase your talent with a thoughtful, engaging, well-made app," writes Apple on its WWDC student webpage. "The content of your app should highlight development projects you've worked on, your educational and professional background, technical skills and interests."
To find out more about Apple's Student Scholarships, click here.