Apple used the high-profile Oscars ceremony to release its latest advertising campaign. No surprises for guessing which product was shown: the iPad.
The new ad shows several people's laps from a first-person perspective, with the iPad being used and all the features quickly demonstrated.
Like most Apple ads, there is no voiceover, just an audio track playing. In this case the music is There Goes My Love by The Blue Van.
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The advert starts by showing photo, book reading, and internet functionality and even shows the more dry subjects such as calendar and email. Interestingly though, the advert didn't focus much on the iWork applications or any third-party apps, or games.
The video has appeared on YouTube and appears below.
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Comments received
Che said on Mon, 08 Mar 2010
I wonder how long it will be before a browser selection screen will be forced by Opera?
labomba said on Mon, 08 Mar 2010
"Interestingly though, the advert didn't show any of the iWork apps or any third-party applications, or games"
It did actually show someone working on a pages document, moving a picture of a snowboarder
Mark Hattersley said on Tue, 09 Mar 2010
You're right. It flew past so quickly I didn't notice.
Have amended the story, slightly.
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