Apple's CEO Tim Cook has said that the company has 'learned not to worry' about cannibalising its own products, referring to the comments about how the new iPad mini will affect the sales of Apple's full-size iPads.
When asked by an analyst about the newly unveiled iPad mini's "cannibalisation factor over the older product," Cook replied: "We don't really have an older product. We only have new products. We just announced the fourth generation iPad."
"The way we look at this is that we provide a fantastic iPod touch, we provide an incredible fourth generation iPad, iPad mini and iPad 2," Cook continued. "Customers will decide which one, or two, or three, or all four of them they would like and will buy them"
"We've learned over the years not to worry about cannibalization of our own product," Cook explained. "It's much better for us to do that than for somebody else to do it."
"And the far, far bigger opportunity here are the 80-90 million PCs that are being sold per quarter," said Cook. "There's still over 300 million PCs being bought per year. And I think a great number of those people would be much better off buying an iPad or a Mac. And so I think that's a much better opportunity for Apple."
"And so, instead of being focused on cannibalising ourselves, I look at it much more that it's an enormous incremental opportunity for us."
[Via Apple Insider]
See also:
Apple: 'We're working non-stop to improve iOS 6 Maps'
Apple's Tim Cook calls Microsoft's Surface 'compromised' and 'confusing'
Apple posts public apology to Samsung
How Apple's iPad mini compares with Android tablets
Apple sells 27 million iPhones but misses profit forecast
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Comments received
Dragonfly said on Sat, 27 Oct 2012
I'm glad to hear Tim not writing off Desktop PCs in the same way that SJ did. If you want to browse, the iPad is great for that, if you want to create, then you can't beat sitting in front of a desktop machine.
As more and more people browse and consume on tablets, then more and more people will be needed to generate great content on PCs.(Macs)
Most desktop PCs will have the addition of' touch' 5 years from now (surprised they haven't already) and people will still be sitting in front of PCs, using keyboards and mice, 10 to 20 years from now.
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