Wed, 18 Sep 2013 Apple iOS 7 review - a major design overhaul with numerous tweaks and new features
A radical new look for Apple's mobile OS
- Manufacturer: Apple
- Pros: Clean, modern-looking interface; improved iOS 7 app multitasking; clever Control Centre feature
- Cons: iOS 7's new look may take some getting used to; potentially slower interface and reduced battery life with older devices
- Min specs: Compatible with iPhone 4 or later, iPad 2 or later, iPod touch 5th gen or later, and iPad mini
- Price: Free update for compatible Apple devices
- Star rating:
The seventh version of Apple's operating system for the iPhone, iPad and iPod touch truly heralds the biggest change to the visual style of its mobile interface since the first iPhone was demonstrated in 2007. For the first time, the new look is the brainchild of Jonathan Ive, the person behind the hardware design of Apple's products since the original Bondi Blue iMac.
The most noticeable difference in iOS 7 is a set of new, brightly coloured icons, and of transparent layers to convey depth. It’s all part of a so-called flat design that replaces faux-3D elements such as bevelled buttons and embossed toolbars that were used in all previous iterations of iOS.
The brightly-coloured new icon designs used in iOS 7
Apple iOS 7: Thin and flat
A thinner system font, Helvetica Neue, is used throughout the system. Borders around many apps are plain white with simple black text, with a colour tint used to indicate buttons and interactive elements. This minimalist design reminds us of the approach Jonathan Ive favours for the seamless aluminium casing of Apple’s hardware.
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Certain apps such as Game Center and Notepad, which previously used graphical replicas of real-world objects to convey their function, such as yellow notepaper and green table felt, have been scaled back to only provide visual information relevant to the task they perform.
But the flat, simplistic style takes some getting used to. When Apple first demonstrated iOS 7, the initial response was not entirely positive. The icons in particular have polarised opinion, with many describing the bright colours as garish, childish, or plain ugly, compared with the previous established designs.
Changing the look of a software interface familiar to millions is a delicate procedure, with the risk that by confusing users, they may abandon your platform and opt for a competitor's product instead. Sensibly, although Apple has made radical changes to the appearance of iOS 7, the way of interacting with their devices is just about identical. This is no repeat of Microsoft’s Windows 8 debacle, where users are left floundering for their way around.
Apple iOS 7: Transparency in three dimensions
iOS 7 definitely grows on you over time. Behind the simple appearance are subtle and complex ideas. The redesigned Notification Center has a translucent background, allowing the wallpaper and icons to show through, enhancing the sense that each UI element is a physical object lying atop whatever’s underneath.
The new Control Center, accessed by swiping from the bottom of the screen upwards, is similarly see-through, as is the Search bar, which now appears when you swipe down on any empty area of the wallpaper. Control Center provides easy access to commonly adjusted settings such as Flight Mode, WiFi, Bluetooth and Flashlight toggles, something users have been requesting.
The transparent effect is striking. Choose a wallpaper with a range of sharp blues, for example, and UI elements such as the new translucent dock glow with a frosty appearance, almost as through a pane of glass. Change to a purple background – Apple’s new set of included wallpapers have been carefully chosen to highlight this – and the UI looks totally different.
Another small touch Apple has added to the wallpapers is a clever parallax effect, where you can tilt your device to slightly roll the image behind the icons, giving the subtle impression they are physical objects on a different plane from the background.
The effect is nifty, and enhances the idea that three-dimensional space is created from interface elements, rather than via the more basic shading of buttons on iOS 6 and earlier.
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There’s another 3D effect when opening and closing apps. Tap on an icon and the app neatly zooms in to become full screen. Hit the home button and it zooms out. This works on folders of icons too, and gives the impression you’re drilling in and out of various sections of iOS 7, again to make it seem the OS is built from layers of physical objects. Words don’t easily convey how impressive this looks as seeing it in person, but it’s undoubtedly one of the best visual improvements of the software.
Apple iOS 7: All change, but more of the same
Compared with the radical overhaul made to the appearance of iOS 7, Apple has been more reserved when it comes to adding or removing features from the software. It’s a fair assumption that if a certain function was present in iOS 6, you’ll find it in iOS 7 – although it may look quite different.
The Music app now lets you browse your music via a scrolling list of cover art, with a quick tap zooming onto the album, displaying a tracklist.
Tap an album cover to be taken to a tracklist. Choose your track, then tap Play.
The voice recorder, which previously showed a redundant picture of a real microphone, now displays a simple spectral analyser and a list of recordings, along with a big red button to start capturing audio.
The Camera has received perhaps the most attention, and is all the better for it. You can quickly swipe through photography modes: normal, square, panoramic and video, with a set of Instragram-like filters to apply, such as chrome or sepia. The iPhone 4 doesn’t get all these features, though.
Rather than the eight limit, you can now open as many tabs as you like in Safari, which has a smaller border around webpages to display more information on the screen. When browsing through your history you can swipe through screenshots of each page, presented as a 3D roll of pages.
Calendar is perhaps the best example of how iOS 7 uses colour to draw the user’s attention to relevant information. The current date is highlighted with a big red circle, instantly drawing your eye to it, with the same shade of red used to highlight other interactive elements.
Apple’s much-criticised Maps are still present, as expected, but with a few small additions. There’s a scale indicator in the corner, and bookmarks are now saved in iCloud and shared across devices, a handy addition we think that should have been there in the first place. Mac users can look forward to being able to send maps and directions directly to their iPhone using the desktop Maps app in OS X Mavericks too.
Two years after it launched, Siri is no longer in beta. The interface is slightly changed, but the big addition is a wider range of search abilities. Ask it to search Wikipedia, and it comes up with the article without going into Safari and loading the page.
Search the web (amusingly now with Bing, a further severing of Apple’s ties to Google) and you get all sorts of relevant information directly in the app. This is a far better approach that makes Siri more useful in itself, rather than as a voice-controlled launchpad to other parts of the system.
The Notifications Center has had a major redesign, as seen on the iPad
The Newsstand app now runs full screen, with a gorgeous shaded background that shows your wallpaper through it, rather than expanding like a folder as in iOS 6. And thank goodness, if you don’t use it, it can now be dropped into the obligatory ‘unused’ folder everyone often ends up with on their device, rather than occupying space on the home screen.
Bear in mind you still can’t uninstall any of Apple’s included apps though. The hard limit to the number of apps you can keep in a folder has been removed, a major irritation for people with a lot of apps on their device, which often resulted in a messy folder system such as ‘Games 1, Games 2, Games 3’ and so on.
As before, Apple has aimed for a consistent experience between the experience of using iOS 7 on both the iPhone and iPad, using the same colours, design choices and identical functionality. The major differences are related to layout, with a prominent use of split-views (such as in the Settings app) to display more information on the larger tablet screen.
Once again, a few apps on the iPhone aren’t available on the iPad, and vice-versa, wherever Apple has deemed them less relevant. The iPad has no Voice Memos, Passbook, Compass, or Stocks app (thankfully for many unconcerned by city finances) while the iPhone misses out on the Photobooth app.
Multitasking, to simply switch between already open apps, now works as it does on Android or HP’s WebOS software. There’s a snapshot of each running app displayed above the icon. Swiping up closes the app.
Multitasking now more resembles Palm's Web OS: simply swipe up to close an app
A small addition that will be welcomed by many is the inclusion of a new set of tasteful ringtones. The old ones are still there too in a ‘classics‘ folder, if you’re quite attached to the familiar default Marimba tone, for example. There’s also a range of dynamic backgrounds, with bubbles that slowly move across the screen if you move the device.
This makes use of a new physics API built into iOS, one of a long list of under-the-bonnet enhancements in iOS 7 that third-party developers can take advantage of.
In the coming days, weeks and months, expect your favourite apps to be updated with similar design language, transparency and flat simplicity that Apple is using for in its own software.
Apple iOS 7: Performance
We’ve been following iOS 7 developments since the first beta, and have seen every enhancement and adjustment Apple has made since. The list of devices that support iOS 7 is fairly long, namely: the iPhone 4, 4S, 5 and imminent 5s and 5c can run it; along with the iPad 2, iPad mini, the third and current fourth-generation models, plus the fifth-generation iPod touch.
While it mostly runs well on all the iPads and is fine on the 4S and above, on the iPhone 4 we found it a notably slower experience than iOS 6. We’d recommend iPhone 4 owners not to jump in and upgrade immediately, at least until they’ve seen it running on another person’s device.
As with all iOS releases, once you click update in iTunes, it’s pretty much impossible to go back to a previous version. We’re hoping point-release updates will improve iPhone 4 performance in time though.
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Battery life on the devices we tested hasn’t been as spectacular, sometimes running low after less than a day’s light use. But again, we expect future updates will improve this.
We noticed our iPhone 4S occasionaly becoming warm in use, even while running the release version of iOS 7. We also spotted the odd bug that hasn’t been fixed yet. For example, when scrolling through cover art, a rubber band effect is used when you try to scroll beyond the content, but this occasionally became stuck, leaving a black bar on the screen, which only disappeared after rebooting the phone.
Watch our video below for a quick run through of the new features in iOS 7.