Thu, 15 May 2008 AT&T limits iPhone, one per customer
AT&T limits iPhone sales to one unit per customer
Apple’s US network partner AT&T is now limiting iPhone sales to one unit per customer.
AppleInsider reports the company despatched an internal memo to its retail staff to impose the new limit, conceivable designed to stretch out available stock pending release of the new version iPhone.
"Effective May 14, 2008, customers can only purchase one iPhone at AT&T stores," reads a copy of the memo obtained by AppleInsider. "The prior limit of three iPhones is no longer in effect."
Requests for multiple purchases must now be approved by a director or general manager, AT&T said.
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