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Mon, 08 Sep 2008 iPhone raises bar for smartphone sales

iPhone pushes consumers to smartphones?

Jonny Evans

Apple's iPhone has kick-started the niche smartphone market, expanding consumer expectations to include these devices, at least that's what's suggested by the latest Gartner figures, released today.

Gartner claims 32.2 million smartphones were sold in the second quarter this year, up 15.7 per cent from the year ago quarter - though economic worries are impacting the market.

"The current economic environment continues to negatively impact the market, limiting consumer spending and replacement purchases in general," said Roberta Cozza, principal analyst at Gartner. However, he noted that the July introduction of the iPhone 3G had helped create stronger growth in the third quarter, in which smartphones accounted for 11 per cent of mobile sales.

He said the North America market grew 78.7% year on year during the quarter, making up for nearly 25% of the global smartphone sales.

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