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Thu, 14 Feb 2008 Google confirms huge search traffic from iPhones

iPhone users generate 50 times the search traffic of other devices

Jonny Evans

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Google has confirmed it has seen 50 times more searches from the iPhone than from any other mobile handset.

“We thought it was a mistake and made our engineers check the logs again,” Vic Gundotra, head of Google’s mobile operations told the Financial Times at the Mobile World Congress in Barcelona.

The Google executive observed that if other mobile manufacturers begin to implement full web browsing capabilities in their devices then that should drive mobile search to overtake search activity from computers within the next few years - driving the company's success in the mobile ads market.

AT&T recently confirmed that the average revenue it sees from iPhone users is double that of average users because the of top up data packages.

And in the UK O2 recently confirmed the iPhone to be driving "unheard of data traffic" on the mobile network.

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