Skip to main content

iPod/iPhone > News

Fri, 18 Apr 2008 Apple and Orange plan French iPhone subsidy

Local reports claim Apple and Orange plan scheme to boost French iPhone sales

Jonny Evans

  • Email to a friend
  • Print this article
  • Bookmark this page
  • RSS feed

Apple and Orange parent company France Telecom are renegotiating their iPhone deal with a view to lowering prices for the device in France, according to local reports.

Les Echos makes the claims, citing anonymous tipsters. It claims Orange executives met with Apple chief operating officer Tim Cook at Apple headquarters in California this week to discuss a price cut.

These talks follow recent price reductions on the 8GB iPhone model in Germany and the UK. The report claims Orange is considering applying a subsidy to iPhone prices in an attempt to shore up sales, though the company has denied this.

The report explains Apple is interested in subsidising sales because it is unhappy that just 100,000 iPhones have sold in France. However, in order to put the subsidy into effect the companies are reconsidering their revenue sharing arrangement.

Orange told Les Echos there was "no question of changing the business model of the iPhone" and that "everything is going well".

The 8GB iPhone now costs €399 in France, while costing just €99 next door in Germany.

Email A Friend

Email this article to a friend or colleague:



PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

<<prev article | back to news index | next article>>

Question of the day!

Mark Hattersley
Editor in Chief

Do you share your creations online?

Question of the day!

Do you share your creations online?

% of Macworld readers agree with you

Yes
TBC
No
TBC

What do you create and how do you share it?

124 characters remaining

Follow the conversation at @TabletChat

paintings & illustrations, mostly, which i upload to flickr.RT @fragmentedm

I draw manga/anime characters. I also do graphic design and photography.RT @spialelo

Yes. I usually put them up on my #deviantart account for feedback on how to improve.RT @spialelo

Latest News


More news...