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Tue, 03 Nov 2009 Fuel Prices UK data shows value in premium iPhone apps

Data collected by the app shows that 44,490 searches were made over the last month

Nick Spence

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User data from Fuel Prices UK, an iPhone application developed by Mubaloo, a company who creates business applications for smartphones, shows premium priced applications can still be a hit on the Apple iTunes App Store.

Launched in August, Fuel Prices UK drew some discussion over its price point of £4.99. However, the application is designed to save users money over time, checking the ten closest petrol stations via GPS and then ranking the cheapest five, green being the cheapest, red the most expensive.

Fuel Prices UK has performed well in the Apple iTunes App Store charts and new data shows users continue to use the application regularly. Mubaloo suggests that this proves that iPhone users are willing to pay for applications that have real value.

Data collected by the app shows that 44,490 searches were made over the last month, on average each user searched 21 times in this period. The map below shows the geographic breakdown of where all those searches were made, which interestingly pretty much covers the whole of the UK, with a large concentration around London and the Midlands.

Mubaloo's Marketing Manager Fran Allen told Macworld: "The data collected by this app gives us a valuable insight into user behaviour. Users are making frequent use of the app (over 20 times a month) so it is clearly a valued tool. The geographic extent of usage throughout the UK is interesting to note, and the 'hotspots' suggest geographic areas in which there are high levels of iPhone ownership which could be useful for future targeting."

Fuel Prices UK also offers directions to the cheapest petrol supplier - using Google Maps - if you are unfamiliar with the area. The application caters for unleaded, super unleaded, diesel, ultimate diesel and LPG. A list of the stations is also available as well as a zoom capability

Available from the Apple iTunes App Store, Fuel Prices UK requires the iPhone 3.0 Software Update or later.

A detailed Macworld Mubaloo profile is available here.

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Comments received


Vinnie said on Tue, 03 Nov 2009

"an iPhone application" - surely that should read "a smartphone application"? It supports about every smartphone so the data does not seem that surprising.

@Vinnie said on Tue, 03 Nov 2009

Only they charge £9.99 for Android which is why it probably is not selling as well on that platform.

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