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Wed, 18 Nov 2009 Five Qualities of a Great iPhone App

Gap competition reveals the top tips for iPhone App design

Tom Kaneshige, CIO US

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Retailers spend a fortune each year promoting their brands in all sorts of venues, and now many are turning their sights to the creation of an iPhone app to bring brand awareness to the most popular smartphone in the world.

Clothing retailer Gap, for instance, is mulling an iPhone app to get people interested in its products. Gap teamed with Mobclix, an operator of a mobile ad exchange marketplace, to come up with a contest to find out what a good Gap-branded iPhone app might look like.

The contest attracted some 400 iPhone app developers--many from Mobclix's network--who jumped at the opportunity to develop an app for a well-known brand, as well as have a shot at winning a $1,000 Gap certificate and $1,000 Mobclix advertising package. Developers, of course, also hoped that winning would lead to a little publicity and a chance to rise from the crowded iPhone app developer space.

Click here to win a BlackBerry Curve 8520 with Digital Arts' BlackBerry Advisor. Plus: hands on with a virtual BlackBerry Storm2.

After three months, Gap announced its winners earlier this week:

Intuapp's "Gap" app took the grand prize ($1,000 Gap certificate and $1,000 Mobclix ad package), while Mobiteris' "Dance Off" app came in second place ($500 Gap gift card, an iPhone 3GS and a $500 Mobclix ad package). Consumers were also allowed to vote in a People's Choice portion of the contest, and they selected Infosys' "GAP4Me" app (Gap jeans for a year, iPhone 3GS and a $500 Mobclix ad package).

The winning apps, however, are not available on the App Store--nor will they be anytime soon. "We do not have plans to use the winning app at this time," Gap spokesperson Olivia Doyne wrote in email. Contestants were allowed to develop iPhone apps under a special Apple program for a select few iPhones for judges. Youtube videos showing each app are below.

Nevertheless, we can learn a few things about what makes a winning app, as well as why apps miss the cut. Here are five best practices for building a great iPhone app.

NEXT: Build the best iPhone App

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