When you talk about the Oscars and a Steve Jobs-led company, it's usually the other one that gets the mention. But this year, Apple scored some Oscar cred of its own: Of the ten documentaries nominated for Oscars, in both the "Documentary Feature" and "Documentary Short" categories, a whopping nine were created using Apple's own Final Cut Pro.
Apple's PR rep put it this way: “This year's Academy Award nominations demonstrate that the best documentary filmmakers in the world are using Apple.” According to the "2010 SCRI Report for Non-Linear Video Editors" - a scintillating sounding report if ever there were one - Final Cut Pro captures half of the professional video editing software market.
If you think Apple's 90 percent showing in the Oscar documentary categories is impressive, you'll be even more awed to learn that the one holdout that didn't use Final Cut Pro was actually edited entirely on an iPhone 3GS. (Of course, you'll be decidedly less awed to learn that I just made that up - the long-form documentary "Burma VJ" actually used an Avid video-editing system, which is a bit more advanced than an iPhone.)
With the Documentary Short category entirely made up of Final Cut-created docs, one Oscar with the Apple touch is a given. As for the Documentary Feature, the Final Cut-edited "The Cove" is considered the favorite. Take that, "Burma VJ."
The Academy Awards air March 7th at 8pm Eastern, 5pm Pacific Sky have the rights to the Oscars in the UK.
(Visit our sister site MacVideo for in-depth details and analysis regarding all the features found in Final Cut Pro.)