Apple has cut the price of the 160 GB Apple TV device, now $100 less at $229, on the US online store.
Apple TV lets you view films, TV shows, YouTube videos, podcasts, music and photos directly on your TV.
The company has also removed the 40 GB model, with reports the smaller capacity version has been discontinued.
Some, including analysts, had anticipated a new version of the Apple TV at last Wednesday's San Francisco event which saw a iPod refresh and new look iTunes.
iTunes 9 adds a range of features, including Home Sharing and iTunes LP that would benefit the Apple TV.
Currently on the UK Apple store, the 160 GB Apple TV costs £263. The 40 GB model is still available for £195 but has a '1-2 weeks' shipping time.
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