Apple has changed the theme of the iPod adverts for the launch of the iPod nano.
Rather than dancing silhouettes, Apple's new TV adverts feature hands - showing just how tiny the new music device is.
The adverts are airing in the US from today. Apple's UK advertising plan is to be revealed.
Apple's silhouette advertising campaign was award winning and devised by advertising agency TBWA/Chiat/Day. Whether the new style advertising spells the end of the silhouettes remains to be seen.