Apple this morning cut prices on iMacs and Mac minis in the UK.
iMac prices now start at £879 for the entry-level 1.83GHz Core Duo machine, that's £50 less than the previous price. The 20-inch 2GHz model now costs £1,129 - that's a substantial £100 discount on the machine.
Mac minis have seen similar price reductions. The entry-level 1.5GHz Core Solo model now costs £398, rather than the £449 previous price; meanwhile, the 1.66GHz Core Duo Mac mini now costs £529 rather than its previous £599 price.
Apple has also reduced prices across its iPod nano range, which see £10 lopped off the previous price: the 1GB model now costs £99; the 2GB model costs £129; the 4GB iPod nano's new price is £169.
The iPod HiFi has also seen its price drop, from £249 to £229.
These prices are being advised across Apple's reseller network.
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