Tue, 08 Aug 2000 Apple’s a 'superlabel'

Macworld staff

Apple stands at number 36 overall, and number 11 in the technology division for the annual "World’s Most Valuable Brands Survey".

The survey, conducted by Interbrand, showed Apple to have the highest percentage change in value for any brand in the computer industry from 1999 to 2000. Apple’s brand value in millions is 6,594 for 2000, compared to 4,283 for 1999.

MacCentral’s Dennis Sellers also reports that Coca-Cola tops the brand list, and Microsoft increased its brand value by nearly 24 per cent over the past twelve months.

This survey measures brand values as a percentage of market capitalization, revenues and other performance measurements.

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