Apple has become the fourth biggest laptop manufacturer in the US - even as strong rumours predict the company will refresh its laptop range at a special event on October 14.
Daring Fireball's John Gruber last night claimed an insider source had let him know to expect the company's new range of Mac laptops will be introduced at a special event on October 14.
"Speaking of Macs, contrary to speculation, there were no announcements regarding new Mac notebooks. Such speculation was misguided; Apple has held an iPod/music special event in September or October every year since 2001, and, to my knowledge, has never once used such events to announce new Mac hardware. Those of you holding out for a new lineup of MacBooks will have to wait until October 14, according to sources who, as they say, are familiar with Apple’s hardware plans."
And 9to5Mac is claiming the code word for the new product to be "the brick", with some reader speculation the company may finally introduce an upgrade to the increasingly long in the tooth Mac Mini.
The importance of Apple's move to upgrade its mobile products is clear to see through the new user data survey. Assembled through a survey of 10,000 US adults, new data from MetaFacts indicates Apple is attracting younger, more highly educated, and higher-income households, as well as the self-employed.
It also reveals that Macs are being purchased as second or third computers in many US homes. "Apple ranks fifth with 8 per cent of the market. In home notebooks alone, Apple is fourth, also at 8 per cent of the installed base," notes Information Week.
Mac users are loyal, involved in creative computing, and are happy to use their Macs in public, "If you look around at a Starbucks or cybercafe, you might think the whole world's gone to Apple," MetaFacts analyst Dan Ness said. "Apple users are very active and use their notebooks in more locations than Windows notebook users."
The Apple Profile Report 2008 also found that Apple dominated five occupational groups: teacher, artist/designer/performer, management, clerical, and consultants.