As predicted, Apple has hit the billion App Store downloads target almost two weeks after the countdown began.
As if by magic, the billionth mark was reached at 10pm British Summer Time. On the dot.
The clock began counting down, rather up, on Friday 10 April, with a bag of Apple swag, including a $10,000 iTunes Gift Card, up for grabs as extra incentive to get downloading.
A message now reads: "The Billion App Countdown promotion has ended. Please come back to this page soon to see who won."
The download target included paid and free apps from the iTunes Store, with the Top 20 in each category revealed by Apple.
The App Store currently has more than 35,000 apps available for download.
Seconds away from a billion.
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