Apple has again raised the UK price of the white polycarbonate MacBook in the UK, which now starts at £799. The news will come as a blow to many UK Mac fans looking for a cheaper entry-level portable Mac experience.
Previously the entry level MacBook was priced at £749, although this was itself a raise on the previous price of £704 that Apple was charging in January 2009.
The price in the US remains $999 and has done so since the price was dropped in 2008. Macworld UK did a price analysis on the MacBook pricing at that time and found it in line with the falling exchange rate in the UK.
A quick check of today's exchange rate shows a distinct disparity, however.
We used Wolfram Alpha to check the US price converted to the UK exchange rate and adding our VAT (we used the following formula: "($999 sterling) * 1.15" to get the price comparison).The result of the US price, converted to the UK price with VAT added is a sum of £701.50; almost £100 less than Apple's UK charge. With such a large discrepancy there are bound to be claims of "rip-off Britain".
When Macworld asked Apple about UK pricing it made the following statement: "Prices in the US are quoted excluding tax and prices in the UK are quoted including tax. Other factors influencing pricing include currency exchange rates, local import laws, business practices, taxes and the cost of doing business. These factors vary from region to region and over time, such that international prices are not always comparable to US suggested retail prices."
The new unibody White MacBook
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