Apple's Steve Jobs has reportedly called Adobe's Flash video technology a "CPU hog", during a meeting with representatives from The Wall Street Journal, according to an online report.
The Apple CEO also reportedly claimed the company's forthcoming iPad device would have a battery life of just 1.5 hours if Flash was enabled. Apple list's the iPad as having: "up to 10 hours of surfing the web on Wi-Fi, watching video or listening to music," running on the built-in 25Whr rechargeable lithium-polymer battery.
The report claims Jobs sat down with select Wall Street Journal staff to tout the benefits of creating content for the iPad, on the third floor of the News Corporation building in New York as part of a broader media tour.
The report also quotes Jobs as dismissing Flash as "full of security holes," and "old technology," suggesting The Wall Street Journal switch to H.264 video compression.
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Jobs has a track record for bashing Flash. Wired magazine recently claimed that the Apple CEO didn't mince words during a Town Hall style get-together for employees at Apple HQ following the launch of the iPad.
Referring to Adobe, Wired claims Jobs said: "They are lazy." Adding: "They have all this potential to do interesting things but they just refuse to do it."
"Apple does not support Flash because it is so buggy." Wired claims Jobs said 'according to a person who was there who could not be named because this person is not authorised by Apple to speak with the press.'
"Whenever a Mac crashes more often than not it’s because of Flash. No one will be using Flash, he says. The world is moving to HTML5."
Apple iPad Wi-Fi models ship in late March. while 3G models ship in April. UK pricing and international carrier availability is to be announced. 3G data plan may be sold separately, Apple adds.
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Comments received
Andy said on Fri, 19 Feb 2010
He's right but it's a bit rich coming from him - I mean, has he used iTunes, on Mac or PC, at all over at least the last five years? Nothing eats up processor power more than running iTunes, it's built on such old code and desperately needs rewriting from scratch.
Dragonfly said on Fri, 19 Feb 2010
I hope Apple are developing a HTML5 alternative to flash to show what Steve means. It would be pretty amazing if they did and I would definitely be open minded to it. (Can't see it happening though)
1.5 hour battery life instead of 10 is pretty bad. If you think about it for every 1 non-Flash recharge, you would need to perform a further 7.5 recharges. 7.5 times the CO2.
If downloading and running Flash makes your computer run 75% less efficiently (have I got that right ?), multiply that over all Flash users around the world and we can see how polluting Flash actually is.
Unfortunately if making Flash more efficient means dropping support for Actionscript 2, then Flash really is dead.
mmanassian said on Fri, 19 Feb 2010
I think he's right, I've been using my iPod Touch for more than a year and never needed Flash once. That is why Apps exist.
XArt said on Fri, 19 Feb 2010
I have all ways myself been against Flash, HTML5, CSS3, JavaScript are the way forward, are wot a shame for Adobe that no one will need to pay ransome fee to them as they now can do thrue 3D, 2D animations etc for free in HTML5, CSS3, JavaScript based browser engines, like the #1 WebKit (Apple's Engine for Safari), used now in Palm Pre, Google Android, Google Chrome, Google OS, Adobe Air, ooo yeee Adobe who would of guest???
Che said on Sat, 20 Feb 2010
I think he is talking out his backside again. Kepping propriatry even more propriatry.
frere said on Tue, 23 Feb 2010
Che, "Kepping propriatry even more propriatry"
Explain, please! In English?
Barry said on Thu, 25 Feb 2010
"They have all this potential to do interesting things but they just refuse to do it." Boy, ain't that the truth!!!
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