Skip to main content

Mac > News

Thu, 17 Jan 2008 Mac users are 'open, liberal, superior'

A study of Mac users finds them open, liberal and a a little smug

Jonny Evans

  • Email to a friend
  • Print this article
  • Bookmark this page
  • RSS feed

Mac users are open-minded, liberal, and a little smug, according to brand advertising network, Mindset Media.

The company today released a Mindset Profile of Mac users, which the company generated from a recent study conducted using Nielsen's Online panel across 7,500 survey respondents.

According to the research, Mac users have much in common with the open-minded, liberal population. The study revealed that people who are highly open-minded are 60 per cent more likely than people in the general population to have purchased a Mac.

These purchasers are also more liberal, less modest, and more assured of their own superiority than the population at large, it is claimed.

Mindset Media defines this openness as people who seek rich, varied and novel experiences, believing that imagination and intellectual curiosity contribute to a life well lived. They are receptive to their own inner feelings and may feel both happiness and unhappiness more intensely than others.

"In a competitive market, like the one for personal computers, many brands compete for the same demographic, and what separates the winners from the losers is often the ability to identify and reach the right psychographic," said Sarah Welch, COO and co-founder of Mindset Media.

"For the first time, marketers with brands that have distinctive Mindset Profiles, like Apple, can directly reach the people with the personality and attitudes that love what they sell."

Email A Friend

Email this article to a friend or colleague:



PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

<<prev article | back to news index | next article>>

Question of the day!

Mark Hattersley
Editor in Chief

Do you use Adobe Photoshop with a Wacom tablet?

Question of the day!

Do you use Adobe Photoshop with a Wacom tablet?

% of Macworld readers agree with you

Yes
TBC
No
TBC

How does a Wacom tablet improve the Photoshop experience?

124 characters remaining

Follow the conversation at @TabletChat

paintings & illustrations, mostly, which i upload to flickr.RT @fragmentedm

I draw manga/anime characters. I also do graphic design and photography.RT @spialelo

Yes. I usually put them up on my #deviantart account for feedback on how to improve.RT @spialelo

Latest News


More news...