Thu, 07 May 2009 Apple breaks into UK top five PC makers for the first time
Apple's UK PC market share rose to 4.8 per cent of all PC sales
While UK PC sales slid by 5.1 per cent in the first quarter of 2009, Apple's Mac sales grew 6.6 per cent to take the company into the UK top five for the first time, replacing Fujitsu Siemens.
Apple's UK PC market share rose to 4.8 per cent of all PC sales, according to figures from Gartner.
PC shipments in the UK totalled 3 million units in the first quarter of 2009, a decline of 5.1 per cent compared with the same period in 2008.
HP held onto the top spot - 22.2 per cent of market - , despite a 6.8 per cent decline.
The PC market showed negative growth with the professional market declining rapidly.

Dell - second with 20.3 per cent share - saw its market share decline due to a rapid slowdown in the desktop professional market.
Third-place Acer's shipments increased 40.6 per cent - to 16.8 per cent share - due to its strong performance with mini notebooks. Toshiba came in fourth with 9.1 per cent share, well ahead of Apple at 4.8%.
Apple, however, did not make it into the top five in Western Europe.
Again, HP was top - 22.8 per cent of market. Acer was a close second - 22.1 per cent. Dell was back in third at 10.6 per cent, followed by Toshiba - 6.8 per cent, and Asus - 4.8 per cent.
Of the leading Western European countries, the UK was the weakest while France and Germany saw low single-digit growth.
"If it had not been for the mini notebooks, all of Western Europe would have seen a bigger decline in shipments," said Ranjit Atwal, principal analyst at Gartner, based in the UK.
In the first quarter of 2009, the professional market declined more than 20 per cent year-on-year as businesses clearly refrained from buying and subsequently extended there PC lifecycles.

"This is a clear indication of the trend that we will see in other countries through 2010," added Atwal. The consumer market remained buoyant driven by strong mini notebook demand, and numerous vendors increased their mini notebook shipments during the quarter."
Check out our new Macworld Mobile site.
Follow Macworld UK on twitter: www.twitter.com/macworlduk
Email A Friend
Email this article to a friend or colleague:
PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.
Permalink This Article
This articles permalink is:
http://www.macworld.co.uk/mac/news/index.cfm?RSS&NewsID=25950
<<prev article | back to news index | next article>>
Do you share your creations online? % of Macworld readers agree with you What do you create and how do you share it? Follow the conversation at @TabletChat paintings & illustrations, mostly, which i upload to flickr.RT @fragmentedm I draw manga/anime characters. I also do graphic design and photography.RT @spialelo Yes. I usually put them up on my #deviantart account for feedback on how to improve.RT @spialeloQuestion of the day!
Latest News
- Apple intros Aperture 3, adds over 200 new features
- Walt Disney World iPhone update offers 300 pages, 500 photos
- VIP iPhone app drops from millionaire priced £279.99 to under a tenner
- Play.com: Google Nexus One now available for pre-order
- Amazon's Kindle gets ready to battle Apple's iPad
- Apple Store is down, new Macs imminent?
- Canon intros EOS 550D 18-megapixel DSLR camera
- WSJ: Apple could slash iPad prices if sales disappoint
- Apple offers 'find out how' tutorials as podcasts
- Adobe says sorry for 16-month-old Flash bug
- Getty launches subscription stock image service, Thinkstock
- RouteBuddy intros RouteBuddy Atlas 1.3 for iPhone, iPod touch

It's easy and free to get the latest news headlines, reviews and opinions straight to your email inbox. Sign up NOW to make sure you receive the latest Mac news, reviews and tutorials on your favourite topics.






Comments received
Glenboid said on Thu, 07 May 2009
Excellent news, but hey how about Apple celebrate this by rewarding loyal UK customers with a one off discount? Doesn't have to be much, but the thought would count and it would drum up even more business :)
Well you've got to be cheeky these days ;)
AV8B said on Thu, 07 May 2009
Apple might give you something, bend over and they will do the usual.
Beano said on Thu, 07 May 2009
lol - Acer are hammering the market.
Tig said on Thu, 07 May 2009
"bend over and they will do the usual"
From Apple it could NEVER be anywhere NEAR as painful as most of us have suffered from Microsoft for DECADES!!!!!!
Microsoft as easy a 1-23 (one through twenty-three - have you seen the ad?)? Oh how Microsoft may wish they were SO easy!!!! Apple: as easy as 'one' <---power ON
It works right out of the box (unless YOU try to complicate things by thinking that you have to do as much as you have to do with anything Microsoft)!
gregorsamsa said on Thu, 07 May 2009
Love Macs, but I wouldn't go overboard about these figures, as decent as they are. I guess a lot of people are waiting for Windows 7 before they replace their PCs. PC sales are bound to surge globally when the new OS is out.
DJ said on Fri, 08 May 2009
Judging by traffic in the AppleStores and word on the street, I'm surprised it's not more.
@DJ said on Fri, 08 May 2009
I am not, people are not spending. The reseller in Salisbury is constantly empty.
I work in a repair centre for PC's and Mac's, people are upgrading PC's at the moment with new motherboards, memory and CPUs because there is no need for a new machine.
Barrie
catastrophe said on Fri, 08 May 2009
Look's like they are upgrading their computer's with apostrophe's too.
@catastrophe said on Fri, 08 May 2009
Wow - are you on something?
@catastrophe said on Fri, 08 May 2009
I was just thinking that. Good to see people welcoming comments by slagging them off for their grammer.
Joanne
MacWorld Reader said on Fri, 08 May 2009
@Beano - Acer are making huge sales - but compare these two articles news.bbc.co.uk/1/hi/business/8024320.stm uk.reuters.com/article/businessNews/idUKTRE53M17X20090423?pageNumber=1&virtualBrandChannel=0
I calculate that Acer's profits are about 5% of Apple's.
MacWorld Reader said on Fri, 08 May 2009
typo: 'Apple does worry about its low market share' should read 'Apple doesn't worry about its low market share'
MacWorld Reader said on Fri, 08 May 2009
Similarly despite only occupying less than 5% of the OS market, Apple's profits are 40% of MS. (www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/5211726/Microsoft-profits-fall-32pc-succeeds-in-cutting-costs.html) This is the reason they worry about Apple, and why Apple does worry about its low market share.
@MacWorld Reader said on Fri, 08 May 2009
I'd be more worried about spelling Macworld wrong if I was you...
gregorsamsa said on Fri, 08 May 2009
@Macworld Reader,
Thing is, in a downhill economy suffering from deflationary pressures, more & more people are beginning to question Apple's big profit margins. I'm not saying Macs aren't worth the money, otherwise I wouldn't have bought two, but IMO, if Apple don't offer more affordable Macs soon, then the steady number of switchers to Mac of recent years can no longer be taken for granted. I think much depends on public reaction to Windows 7 & how it improves on Vista.
Reader (formerly MacWorld Reader) said on Fri, 08 May 2009
OK, I've dropped the MacWorld part altogether to reflect my widening presence in other forums as well.
@gregorsamsa I like to think that Apple's profits provide a cushion for development. Sure, I'd like to be able to afford more Apple kit and the higher ends of it, but at the same time I know there are things I get from Apple that I don't get elsewhere - like service.
Doug said on Tue, 12 May 2009
Apple's share of the market will always be low, - consider this:
19 years ago I set up a subsidiary Company in the UK for a US Company, I bought half a dozen Macs (IICIs). At the same time we bought one PC. Over the years we bought another 15 Macs, not to replace the originals, but for additional staff. During that time we purchased a number of PCs, - not for new staff, but to replace dead and dying PCs. The early Macs were retired some while ago,despite still working perfectly.
The reason why PCs will always have a larger market share is that they only work for a couple of years before OS Bloat from MS kills them off.
Macs don't last for ever, but they work for many more years than a PC cobbled up by any manufacturer, I suggest by a factor of 5 at least.
Macs don't cost 5 times that of a PC, but certainly last that many times longer.
Carlos Q said on Tue, 12 May 2009
This is good news for me as a Mac user, as it means the future of the PCs I choose is secure. This apart, I find it very hard to care, because as good as their products are, in my experience Apple treat their customers badly. it's as well their machines work; if they were as flaky as PCs, only fools would buy them. Try getting satisfaction from Apple or their resellers when things go wrong and you'll most likely find out exactly what I mean! Long ago I an ADB adjustable keyboard. I had 3 replacements before I got one that worked! When I spoke to Apple 'customer services' about this, I mentioned that I'd spoken to someone in production, who told me it was a batch fault. She said I was mistaken! She refused to believe it was possible and insisted that i was wrong because she would have been told if there was such a fault. So not only did I spent a lot of money on keyboard that didn't work until the 4th one arrived, I had my intelligence insulted on top. Macs are great, but Apple stinks!
Wayne Stuart said on Sun, 17 May 2009
This article is incorrect. It is not the first time Apple have been in the top 5:
www.gartner.com/it/page.jsp?id=735115
Disclaimer
Opinions expressed here are those of the writers and do not reflect those of Macworld. Macworld accepts no responsibility legal or otherwise for their accuracy of content.
Click here to read the house rules.
Click here for the latest reader comments