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Thu, 02 Jul 2009 Greenpeace praises Apple, new line of products "virtually" free of PVC and BFRs

But slams PC makers Dell, HP, Lenovo over toxic products

Agam Shah

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Greenpeace International on Wednesday criticized some major PC makers for backtracking on commitments to reduce hazardous substances in hardware.

Hewlett-Packard, Dell and Lenovo were among the companies pointed out by Greenpeace that failed to stick to commitments to eliminate hazardous substances like polyvinyl chloride (PVC) plastic and brominated flame retardants (BFRs) from their products. The substances could be potentially damaging to the environment and human health.

The nonprofit reserved praise for companies like Acer, Toshiba and Apple. Apple was lauded for introducing a new line of computers that are "virtually free" of certain hazardous substances like PVC plastic and BFRs.

The details were pointed out in Greenpeace's Guide to Greener Electronics, a guide that ranks IT companies based on their environmental and recycling efforts, as well as the power consumption and chemical content in their products.

Greenpeace criticised HP for delaying an earlier commitment to phase out the contaminants from its products from 2009 to 2011. Lenovo delayed a similar commitment to the end of 2010. The nonprofit also pointed out that Dell completely dropped a timeline to eliminate PVC plastic and BFRs from its products, which was earlier set at the end of 2009.

"There are no excuses for backtracking, and no reason for these companies not to have PCs free of PVC and BFRs," wrote Greenpeace on its Web site.

Praise for Apple

Greenpeace praised Apple for its new line of products being "virtually" free of PVC and BFRs, including PCs like MacBooks. It also lauded Apple for its efforts to reduce greenhouse gas emissions and recycling efforts. However, Apple was criticized for not providing a timeline on removing chemicals from certain products, like arsenic from display glass.

Acer, on the other hand, stuck to its commitment to eliminate PVC and BFRs in its products by the end of 2009, according to Greenpeace. Toshiba also did well in containing chemicals and hazardous substances in some of its products, including three laptop models.

Dell is trying its best to reduce harmful substances in its products, and is already delivering some products that are PVC- and BFR-free, said Michelle Mosmeyer, a spokeswoman at Dell.

"However, as there are no viable alternatives for many of the components used in our products that include these chemicals, we've adjusted our timetable for eliminating them accordingly," Mosmeyer said.

Greenpeace acknowledged that Dell was stepping up recycling efforts and its commitment to reduce greenhouse gas emissions and harmful chemicals. Dell, for example, has launched the G-Series monitors, its first completely PVC- and BFR-free products.

But the nonprofit said that Dell should not have engaged in a public spat over Apple's advertising claims to having "the world's greenest family of notebooks."

"It's ridiculous that some companies, such as Dell, are busy challenging Apple's advertising claims when Apple is clearly leading its competitors on toxics phase out," Greenpeace wrote. PC companies should instead be concentrating on matching or beating Apple's lead on this issue.

Dell earlier filed a complaint with advertising watchdog the National Advertising Division (NAD) of the Council of Better Business Bureaus, saying Apple's use of the phrase "the world's greenest family of notebooks" was misleading buyers and also a "broad superiority claim" against all manufacturers' laptops.

The NAD investigation last month concluded that consumers could be misled by Apple's claims, and suggested Apple change the green tagline in advertisements to "avoid overstatement." However, the NAD opinion also stated that Apple's products met higher environmental standards across all product lines compared to competitors.

The study ranked a wide range of electronics in addition to PCs, including mobile phones and televisions. Nokia's environmental efforts rated highest, followed by Samsung, Sony Ericsson, LG Electronics and Toshiba.

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Comments received


Viswakarma said on Thu, 02 Jul 2009

Apple leads and everybody either follows or copies!!!!!

dave said on Thu, 02 Jul 2009

Yes, this week Apple is in with Greenpeace. Next week, Apple won't be able to do enough to satisfy them.

This is just a stupid press release to boost Greenpeace, to claim that they are the reason why Apple is making these changes to their products.

Gabriel said on Thu, 02 Jul 2009

@ dave - Agreed. Greenpeace just can't stop jumping up and down yelling "We're relevant! We're relevant!"

It's amusing how they chastise Dell for challenging Apple's advertising claims, when Dell is probably using past info from Greenpeace to do so!

Hopefully, in a couple more generations, Greenpeace will have gone the way of the dodo.

Dennis Stevenson said on Thu, 02 Jul 2009

Though it may give other computer manufacturers even more to worry about, it is certainly not misleading to state, "the world's greenest family of notebooks" when they are. Dell complains it's a "broad superiority claim" against all manufacturers' laptops. With regard to thousands of different products on Earth, could there be a more relevant statement about Apple computers?

Christiaan said on Fri, 03 Jul 2009

It makes me laugh to read the predictable shreaking about Greenpeace being irrelevant. Some of us happen to realise that having an environment we can live in is somewhat important and we're very grateful to Greenpeace for doing the kind of research that most of us don't have the time and resources to do ourselves. The only thing irrelevant here is fanboy nobodies who couldn't be on the wronger side of history.

Bob Caygeon said on Fri, 03 Jul 2009

Unfortunately Greenpeace are a political party. They make a lot of noise, stage some stunts and wave a few flags but have very few, if any, real-world soltuions other than the odd soundbite. Those of you genuinely interested in saving the planet should be supporting groups like the Worldwide Fund for Nature, the Whale & Dolphin Conservation Society, RSPB, etc. who have long term consveration and protection plans in place and who take real, positve action.

Quango said on Fri, 03 Jul 2009

Yes, some of the adultescents who post to this and other computer (and Mac) related sites really need to pull their heads out of their arses the odd time and actually see WHY we desperately need groups like Greenpeace to put pressure, pressure, pressure on our beloved tech companies to force them to stop using deadly toxins in the manufacturing process. They do this cos it's cheaper and more profitable. They'll stop doing it when the PR pain exceeds the gain of using cheap components and filthy manufacturing practices. And before you ask, I've been a Mac user for nearly 20 years; you can love your Mac AND your planet, children!

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