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Consumers in the US will be able to get Sony-brand electronics products recycled for no cost from September under a new program announced by the consumer electronics company on Friday.

Apple's approach to recycling includes take-back programs that enable consumers and businesses to dispose of used Apple equipment in an environmentally sound manner. The company states that it has programmes running in Germany, United States, Canada, Japan, and throughout Europe, “diverting over 34 million pounds of electronic equipment from landfills worldwide”.

However, the schemes are not, strictly speaking, Apple run. Further information about the UK scheme – offered by Valpak can be found here.

The Sony Take Back Recycling Program will be offered through 75 drop-off locations in the US operated by WM Recycle America LLC, and will begin on 15 September.

Sony intends to expand it to include about 150 drop-off points - at least one in each state - within the year. Consumers will also have the option to ship their products to a recycling centre and Sony will work towards a goal of having centres within 20 miles of 95 per cent of the US population.

The issue of electronic waste is growing in importance as the number of gadgets increases and their price comes down. Today, faulty electronics products are more usually junked than repaired and it's increasingly common for users to replace products not because they are old but because a more attractive product comes along.

In 2005, between 1.9 million and 2.2 million tons of electronics products were discarded in the US of which the vast majority was dumped in landfill sites. As little as 345,000 tons was recycled, according to a study by the US Environmental Protection Agency.

Disposal by landfill often leads to numerous toxic chemicals leaching into the surrounding ground leaving it poisonous and dangerous to the nearby environment.

The issue is most vividly highlighted in Guiyu, China, where vast amounts of electronics waste are sent for recycling from around the world. There, according to environmental groups, so many toxic substances have escaped into the ground that the area is heavily polluted and dangerous to the health of local citizens.

Greenpeace has been urging electronics companies to cut down the number of toxic substances used in electronics products. It publishes a regular report of how it sees the major consumer electronics companies.

Sony ranked in last place in the most recent report, published in March this year, in part for its take back standards. Greenpeace said the company was part of a coalition that has been opposing producer responsibility in recycling in the US The organization also noted that Sony scores well for have some models that are free of the worst chemicals on the market.

Additional reporting by Macworld Staff.

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