Skip to main content

Mac > News

Tue, 21 Aug 2007 Apple laptops drive 'transformation' in PC sales

Apple is becoming the de facto standard laptop supplier, a survey suggests

Jonny Evans

  • Email to a friend
  • Print this article
  • Bookmark this page
  • RSS feed

New research indicates that Apple laptop sales have soared to new highs on the back of a new halo effect for the company's products generated by clamour surrounding iPhone.

A ChangeWave survey confirms first intimations of the move as indicated in a previous such survey in June. A survey run across the first week of August now describes a "transformational shift" that is propelling good fortune for Apple - but denting Dell.

The survey of 3,665 ChangeWave Alliance members asked those who bought a computer in the past 90 days which manufacturer they had bought it from. The survey then asked those planning to buy a computer in the next 90 days which manufacturer they'd be buying from.

In an ongoing alteration of the consumer PC landscape, Apple laptop sales have surged to a new all-time high over the past 90 days - up from 12 per cent in June to 17 per cent currently. Apple desktop sales (7 per cent; down from 8 per cent) have been solid but unspectacular during that same time period.

But it's the future that truly represents the change. A total of 28 per cent of respondents who plan to purchase a laptop in the next 90 days say they'll get a Mac - maintaining the momentum originally observed by ChangeWave's June survey. An additional 23 per cent say they'll buy a desktop Mac.

"These results are great news for Apple, and they serve as powerful evidence that the 'halo effect' is indeed translating into real world Mac computer sales for Steve Jobs and company," said Tobin Smith, founder of ChangeWave Research and editor of ChangeWave Investing.

Apple satisfies. The poll claims 86 per cent of those who bought a Mac over the past 90 days report being "Very Satisfied" with their purchase - by far the highest of any manufacturer.

Dell's market share is taking a huge hit. Just 30 per cent of purchasers say they bought a Dell desktop in the past 90 days. This represents a 7-point drop for Dell since June - down to the second-lowest percentage it's recorded for desktops in a ChangeWave survey. Similarly, Dell laptop purchases (24 per cent) have fallen 4 points to a new all time low.

Email A Friend

Email this article to a friend or colleague:



PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

<<prev article | back to news index | next article>>

Question of the day!

Mark Hattersley
Editor in Chief

Do you use Adobe Photoshop with a Wacom tablet?

Question of the day!

Do you use Adobe Photoshop with a Wacom tablet?

% of Macworld readers agree with you

Yes
TBC
No
TBC

How does a Wacom tablet improve the Photoshop experience?

124 characters remaining

Follow the conversation at @TabletChat

paintings & illustrations, mostly, which i upload to flickr.RT @fragmentedm

I draw manga/anime characters. I also do graphic design and photography.RT @spialelo

Yes. I usually put them up on my #deviantart account for feedback on how to improve.RT @spialelo

Latest News


More news...