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Tue, 14 Oct 2008 Apple COO Cook explains Mac market advantage

Mac sales now account for 17.6 per cent of computers sold at US retail.

Jonny Evans

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Apple chief operating officer Tim Cook today confirmed Apple continues to exceed industry growth in laptop sales.

"This didn't just start in the last quarter," he said. "Several quarters in a row, we've been growing two to three times the market growth."

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Cook continued to explain the main causes: better computers; better software and the market disinterest in Vista.

"I think it's fair to say that Vista hasn't lived up to everything that Microsoft hoped it would," he said. "And consequently, it's opened doors for a lot of people to consider switching to the Mac. And this has given us an opportunity and Apple has been the beneficiary of this."

Apple's retail stores are also attracting new customers, Cook explained, stressing that 50 per cent of Macs sold go to users new to the platform. Compatibility through support of standards and Boot Camp and "better marketing" also boost Mac success, he added.

"The Mac has outgrown the market for 14 of the last 15 quarters. That's almost four years. That's phenomenal," Cook added, pointing out that Mac sales now account for 17.6 per cent of computers sold at US retail.

"One out of every three dollars spent on computers in U.S. retail is spent on the Mac," he added.

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Comments received


eldernorm said on Tue, 14 Oct 2008

-----"One out of every three dollars spent on computers in U.S. retail is spent on the Mac".

That says it all. PERIOD.

Oh, wait, I forgot the best part.... " and its growing each quarter." :-)

Just a thought.
en

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