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Tue, 27 Jan 2009 MacBooks account for 70 per cent of all Apple Mac sales

Apple's dramatic notebook sales revealed in latest results

Jordan Golson The Industry Standard

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Buried in Apple's sales figures for the recently concluded holiday quarter is an interesting statistic: The notebook line (MacBook, Air and MacBook Pro lines) exceeded 70 per cent of Macintosh sales for the first time ever.

Why? Certainly, the introduction of new MacBook and MacBook Pro models with Apple's unibody aluminum enclosure were an overdue update to the lineup.

But there's more to the story. Apple's notebook sales are, just like PC notebooks, trending a larger and larger part of Apple's mix.

This growth is more the result of Apple selling greater numbers of notebooks rather than cannibalization of its desktop market.

From October to December 2008, Apple sold 728,000 desktops - a 26 per cent drop from Q1 2008, and a 14 per cent rise over desktop sales in Q1 2007.

But MacBook sales records were smashed with a surprising 1.8 million units sold in that quarter. That's more than twice the quarterly figures from 2006.

Apple is shipping way more MacBooks than Mac Pros - but desktops remain an important market for the company.

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Comments received


Holly said on Tue, 27 Jan 2009

Tells you a lot about the Apple desktops.

Chris M said on Tue, 27 Jan 2009

I will admit both my Mac's are notebooks, only desktop i want is an updated Mac mini.

jr said on Wed, 28 Jan 2009

won't they be forced to come out with a netbook eventually.. i'd say at the $499 or $599 price points

Ascylto said on Wed, 28 Jan 2009

I withdrew money from a savings account to buy a new iMac after Expo. The iMac didn't arrive so I'll be glad when they do release it. It's of more use to me than the MacBook I have.

vinnie said on Wed, 28 Jan 2009

As nice as the iMac look I cannot justify the money they are asking with no upgrade path.

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