Macworld Awards 2010 winner ABBYY has introduced the ABBYY Business Card Reader 3.0 for the iPhone, a business card reading and contact management application.

The document recognition, document capture, and linguistic technologies specialists insists the application is easier and more efficient to use then ever.

ABBYY Business Card Reader 3.0 for iPhone automatically transfers information from business cards directly to the iPhone address book, allowing users not only to create new contact records, but also to update existing ones.

Making best use of the iPhone's camera and ABBYY's text recognition technology, the application intelligently locates each type of contact information insists the company - including name, phone numbers, and email details - on a card and saves it into proper data fields.

ABBYY Business Card Reader 3.0 also offers the ability to search across social networks such as Twitter, LinkedIn and Facebook, as well as in Hoover’s business database, directly from within the application for contacts and potential contacts.

ABBYY Business Card Reader 3

Additionally, the application reads text in 17 languages including multilingual business cards.

"We try to understand and anticipate practical needs and preferences of our customers," said Olga Tolstunova, deputy director of the Mobile Products Department at ABBYY.

"As a result, the new version of our business card reading solution for the iPhone expands users’ opportunities beyond traditional contact management. Its users can find and collect thorough information about a contact literally on the go."

Available from the Apple iTunes App Store, ABBYY Business Card Reader 3.0 costs £5.99 and requires the iOS 3.1 Software Update or later.

ABBYY won Best Professional Software for ABBYY - FineReader Express Edition at this year's prestigious Macworld Awards.

ABBYY Business Card Reader 3