What Apple did in July 2012

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The big news for Mac users was the launch of Mountain Lion on 25 July. Apple announced five days later that downloads had already topped three million.

Apple announced its third quarter financial results at the end of July and as expected, iPhone sales were disappointing as consumers held off upgrading while they awaited the rumoured iPhone 5.

The stock plummeted from before the results were announced amid concerns that Apple is too reliant on the iPhone.

The company had achieved quarterly revenue of billion and quarterly net profit of billion, compared to revenue of billion and net profit of billion in the year-ago quarter. However, the company had reported a net profit of billion on revenue of billion for the quarter that ended on 31 March, 2012.

There was more positive news relating to the iPad. Apple sold 17.0 million iPads during the quarter, an 84 percent unit increase over the year-ago quarter. In the previous quarter Apple sold 11.8 million iPads. This was the most iPads the company has ever sold during a quarter.

As the stock dropped analysts recommended it as a buy, speculating that the iPhone 5 would launch in September or October, sending the stock into the stratosphere, along with Felix Baumgartner.

Things were also looking good for the Mac, with Gartner revealing that Apple is the only company increasing market share in the PC market. Another report suggested that 19 Windows units are now sold for every unit Apple sells, a much better result than the 56:1 ratio recorded in 2004.

July also marked the end of Tim Cook's first year as CEO of the company. Apple’s late CEO and co-founder Steve Jobs left behind some extremely large metaphorical shoes to fill, but it seem current CEO Tim Cook is handling the demanding job as Apple Inc. CEO well. In a poll of shareholders, 78% said they believe the new Apple chief is performing excellently.

What Apple did in August 2012

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In early August a report from Canalys suggested that, if the iPad is counted as a PC, Apple is able to claim 19% of worldwide PC shipments, boosting Apple to the top of the market. HP was in second place with 12.5%.

There were some good laughs to be had from the Apple versus Samsung trial, which ran throughout August. We updated our coverage of the patent trial on a daily basis so you can catch up on the inns and outs of the trial here. Our favourite bits were as follows:

1) When Judge Lucy Koh commented: "You want me to do an order on 75 pages tonight? When, unless you're smoking crack, you know that these witnesses are not going to be called?"

2) The Samsung designer who said she was inspired by 'bowl of water' not Apple.

3) These side-by-side comparison of various Apple and Samsung products.

4) News that one of Samsung's lawyers was not allowed to practice law in the court due to a paperwork mixup.

5) The Samsung email that discussed the impact of the iPhone and a "crisis in design" at Samsung. The email said the difference between Samsung and Apple smartphones was like "a difference between Heaven and Earth."

6) Samsung's wish to include '2001: A Space Odyssey' as evidence in the trial being rejected.

And of course the bit where the Jury decided in Apple's favor, and hit Samsung with B damages.

What Apple did in September 2012

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September was the month where it went so well for Apple, and then so wrong.

On 17 September Apple announced that pre-orders of the iPhone 5 had exceeded 2 million in the first 24 hours - twice as many pre-orders as the iPhone 4S. As a result the company’s share price hit a share in after-hours trading, closing the following day at an all-time-high. By 21 September the share price had hit the heady heights of during trading, although it closed at

Unfortunately the 21 September was the day Apple pushed the iOS 6 update out to iPad and iPhone users, removing Google Maps and replacing it with the inferior Apple Maps. Some might say that this event sparked the downturn that has seen Apple lose about per share in 84 days.

On 28 September Apple CEO Tim Cook issued a letter to Apple customers regarding maps in which he said the company was "extremely sorry" for the frustration iOS 6 Maps has caused

Read what Apple did in January to March 2012 here. 

Read about what Apple did in April to June here